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MarriottMarriott International today announced it has once again been named among FORTUNE Magazine’s World’s Most Admired Companies. The company has appeared on Fortune’s Most Admired Companies’ list consecutively since its inception in 1998. Marriott was named number one in the Hotels, Casinos, and Resorts category and placed number 13 in this year’s ranking overall.

Fortune’s annual ranking assesses businesses across industries on nine criteria of corporate reputation, including leadership excellence, innovation, social responsibility, and ability to attract talent.

“It is an honor to be consistently included in FORTUNE’s esteemed list of the World’s Most Admired Companies. This recognition is a testament to the strength of our enduring culture and our focus on putting people first,” said Anthony Capuano, President and Chief Executive Officer, Marriott International. “We are proud to see Marriott recognized for our dedication to serving our guests, associates, and communities around the world.”

This accolade follows other recent recognitions for the company – including FORTUNE and Great Place to Work’s 100 Best Companies to Work For in 2024 – and reflects the successful launch of the company’s people brand “Be” in 2023. Designed to attract and retain top talent, “Be” empowers associates to fulfill their career goals, offers opportunities to grow in the hospitality industry and furthers Marriott’s commitment to welcome all.

As the company approaches its 100th anniversary, Marriott continues its focus on its core values of putting people first, pursuing excellence, embracing change, acting with integrity and serving our world.

Company associates volunteered more than 3.4 million hours in local communities worldwide in 2024, with over 14.8 million associate volunteer hours reported since 2016. Efforts include disaster response and supporting relief and recovery efforts in places like Hawaii, Kenya, Haiti and, more recently, Los Angeles, California. The company has also trained more than 1.4 million Marriott associates in human trafficking awareness since 2016 in support of Marriott’s goal to train all on-property associates in what to look for and how to respond. Outside of the company, Marriott’s training has also been completed 2.2 million times by hospitality professionals.

Survey Methodology

Fortune collaborated with Korn Ferry on this survey of corporate reputations. They began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more. The list then winnowed the assortment to the highest-revenue companies in each industry, a total of 650 companies in 30 countries. The top-rated companies were picked from that pool of 650; the executives who voted work at the companies in that group.

To determine the best-regarded companies in 51 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed.