Melbourne’s luxury hospitality and automotive sectors are joining forces in an extraordinary collaboration this Valentine’s Day. Le Méridien Melbourne, in partnership with South Yarra BMW, offers one fortunate couple the chance to indulge in an unparalleled romantic escape—complete with a premium BMW X3 for the weekend and a two-night stay at the city’s most glamorous hotel.
A Dream Valentine’s Experience
The exclusive prize package delivers the epitome of luxury and sophistication. The winning couple will receive:
- Exclusive use of a BMW X3 for the entire weekend, courtesy of South Yarra BMW.
- Two nights in a lavish suite at Le Méridien Melbourne, offering unparalleled comfort and style.
- Daily gourmet breakfast served in elegant surroundings.
- A chilled bottle of rosé on arrival to set the tone for a romantic retreat.
- A fine dining Valentine’s dinner for two at Dolly Melbourne, the hotel’s renowned European-inspired restaurant.
- VIP valet parking & a late 1 PM checkout ensure a seamless, stress-free experience.
How to Enter
Marriott Bonvoy members have the exclusive opportunity to enter this opulent giveaway by following the instructions on the pinned Instagram posts of Le Méridien Melbourne and South Yarra BMW. Entries close at 11:59 PM on 11 February 2025—just days before the ultimate Valentine’s experience begins.
A Powerful Melbourne Partnership
The collaboration between Le Méridien Melbourne and South Yarra BMW represents a strategic synergy between two premier brands dedicated to creating exceptional lifestyle experiences. Both brands amplify their visibility by leveraging Melbourne’s vibrant hospitality and automotive industries while offering an unmatched luxury experience.
Sean Evans, Dealer Principal at South Yarra BMW, expressed enthusiasm for the collaboration:
“Partnering with Le Méridien Melbourne to deliver such a unique opportunity is a fantastic initiative. This not only strengthens brand awareness for both businesses but also creates an unforgettable moment for the lucky winners. Both of our brands are centered on providing unparalleled experiences, and this partnership is a testament to that.”
Peter Minatsis, General Manager of Le Méridien Melbourne, echoed the sentiment:
“We are beyond thrilled to collaborate with South Yarra BMW on this exceptional Valentine’s giveaway. Le Méridien Melbourne is committed to curating luxurious, guest-focused experiences, and this partnership encapsulates that mission perfectly. We can’t wait to welcome the winners!”
A Blueprint for Business Collaboration
This strategic partnership exemplifies the power of cross-industry collaboration, highlighting how brands can elevate their reach through well-executed joint ventures. By aligning with a premium automotive brand, Le Méridien Melbourne reinforces its commitment to luxury, while South Yarra BMW gains direct engagement with an audience seeking high-end lifestyle experiences.
This giveaway is a once-in-a-lifetime opportunity for travellers and automotive enthusiasts alike to experience Melbourne in ultimate style. Don’t miss the chance to indulge in luxury this Valentine’s Day—enter now and make this romantic getaway one for the books!
Written by: Anne Keam
