Budget hotel giant easyHotel is accelerating its expansion across Spain after securing a £24.5 million (€29 million) loan from CaixaBank, strengthening its financial position and reinforcing its commitment to sustainable, affordable travel. The funding will propel the development of four new hotels in Spain, marking a pivotal moment in the company’s European growth strategy.
New Hotels in Prime Spanish Destinations
The newly secured capital will drive the launch of 361 additional rooms across easyHotel’s expanding portfolio, starting with a flagship Madrid property in spring 2025, then Valencia and Barcelona later that year, and Alicante in 2026. These projects signal a significant investment in Spain’s hospitality sector, catering to budget-conscious and eco-conscious travellers.
“With a positive outlook, a robust development pipeline, and franchise opportunities for hoteliers, we look forward to welcoming more guests than ever to our easyHotel properties in Spain,” said Karim Malak, CEO of easyHotel.
Karim Malak, CEO of easyHotel.
Sustainability at the Core of Expansion
In line with easyHotel’s commitment to sustainability, all four new properties will feature low-carbon rooms, engineered to emit 20% less CO2 over a 50-year lifecycle than standard hotel accommodations. This eco-conscious approach positions easyHotel as a leader in the sustainable hospitality movement, aligning with Spain’s ambitious green tourism initiatives.
Building on Proven Success in Spain
Spain has been a key market for easyHotel, with existing properties such as Barcelona Fira Hotel performing exceptionally well. The company is capitalizing on this success by working closely with local developers to identify high-potential locations in Madrid, Barcelona, Seville, Palma, Zaragoza, Cordoba, and Bilbao. These strategic moves will enhance easyHotel’s visibility and cater to the growing demand for affordable, high-quality accommodations in Spain.
Strong Financial Backing for European Expansion
The CaixaBank loan follows easyHotel’s recent £42.5 million (€50.3 million) loan from Santander UK, reinforcing its aggressive expansion across Europe. Additionally, the brand secured a €6 million loan from BRED Banque to develop a 111-room property in Marseille, France. With these financial partnerships, easyHotel is well-positioned to strengthen its European presence and meet the increasing demand for budget-friendly yet sustainable travel options.
EasyHotel’s Competitive Edge
With its deep understanding of the Spanish market, strong brand recognition, and cost-efficient model, easyHotel is poised for significant growth. The company’s blending of affordability with sustainability strategy appeals to domestic and international travellers seeking comfortable, eco-conscious stays without breaking the bank.
Malak added, “We are seeing strong demand for affordable hotels in Spain and are delighted to partner with CaixaBank to support our expansion in this key market. This financial support demonstrates the strong take-up of our easyHotel proposition as we grow our network of owned and leased hotels, capitalizing on the strong reputation and appeal of the easy brand.”
Future Outlook
With its latest financial backing, easyHotel will further disrupt Spain’s hotel industry, offering a compelling alternative for budget-conscious travellers. The brand’s ambitious expansion plan, bolstered by strategic partnerships with leading financial institutions, ensures that sustainable and cost-effective travel remains accessible in Spain’s most sought-after destinations.
For more details on easyHotel’s expansion, visit www.easyhotel.com.
