Qatar Airways has once again redefined innovation in aviation with the debut of Sama, the world’s first AI-powered digital human cabin crew. Unveiled to a global audience at ITB Berlin 2024, Sama is poised to become a trailblazer in travel storytelling, captivating millions through her Instagram account, @SamaOnTheMove.
Sama isn’t just a technological marvel; she’s a symbol of how Qatar Airways blends human connection with cutting-edge technology to redefine the future of travel. Designed to engage with a digitally savvy audience, Sama offers an immersive travel experience like no other—through curated content, personal anecdotes, and a unique behind-the-scenes glimpse into the life of a cabin crew member.
Revolutionizing the Travel Experience
Sama’s Instagram presence is more than just a marketing tool. It’s a fresh, imaginative way to showcase Qatar Airways’ expansive network of over 170 destinations. From hidden gems in Paris to culinary adventures in Bangkok, Sama’s journey is a treasure trove of travel tips and cultural discoveries.
Her content aims to inspire global travellers by connecting them to the richness of diverse cultures and traditions. Sama’s posts, infused with a personal and relatable touch, bring authenticity to a digital world, creating an emotional connection with followers across the globe.
Humanizing AI: Qatar Airways’ Vision for the Future
In a statement reflecting Qatar Airways’ forward-thinking approach, Babar Rahman, Senior Vice President of Marketing and Corporate Communications, remarked:
“Introducing Sama on Instagram is an extension of our vision to blend human connection with technological innovation. Sama is not just a digital human; she’s a reflection of how we see the future of travel—personal, engaging, and deeply connected to the experiences that matter.”
This vision positions Sama as a digital ambassador representing Qatar Airways’ ongoing commitment to innovation, quality, and emotional engagement. By combining AI technology with relatable storytelling, Sama breaks new ground in how brands interact with their audiences.
Qatar Airways Unveils Sama: AI Cabin Crew Redefines Travel.
A Journey Beyond the Skies
Sama’s presence on Instagram invites travellers to experience the skies and destinations from a fresh perspective. Whether sharing a day in the life of a cabin crew member, uncovering local secrets, or offering practical travel advice, Sama’s posts are designed to resonate with travellers of all ages.
Join Sama’s Adventure
Travel enthusiasts, wanderlust seekers, and aviation fans can now follow Sama’s captivating journey through her Instagram handle @SamaOnTheMove. Be part of a groundbreaking moment in travel storytelling and witness how Qatar Airways continues to set new benchmarks for the aviation industry.
Why It Matters:
Sama’s debut is more than a digital milestone—it’s a testament to how AI and human-centred innovation can reshape industries. By leveraging the power of storytelling, Sama creates an inclusive, inspiring, and aspirational narrative that brings the world closer, one post at a time.
Experience the future of travel through Sama’s eyes and join Qatar Airways in redefining aviation storytelling.
Written by: Michelle Warner
