As the world embraces a post-pandemic era, travel is making a remarkable comeback, reshaping industry trends and inspiring millions to explore with a newfound purpose. ALL.com, the booking platform of hospitality giant Accor, has unveiled its comprehensive review of 2024 and forecast for 2025. This report highlights a shift toward sustainable practices, alternative destinations, and the evolution of sports and cultural tourism.

2024: A Year of Resurgence and New Horizons

In 2024, global tourism rebounded significantly, with over 285 million international travellers recorded in the first quarter alone. According to Accor’s European Travel Trends report, 53% of Europeans prioritized travel in their budgets, driven by desires for wellness, culture, and ecological responsibility.

ALL.com, with its innovative offerings, emerged as a leader in meeting these demands. Its loyalty program, encompassing over 5,600 hotels across 45 brands and 2,200 destinations, redefines modern travel with personalized and sustainable experiences.

Sports Tourism: A Global Phenomenon

The Paris 2024 Olympics ignited a surge in sports tourism, further solidifying its position as a cornerstone of global travel. With a market value of $564.7 billion in 2023, this sector is expected to grow by 12% in 2025.

ALL.com has responded to this demand with groundbreaking initiatives like La Suite Novotel, a luxury hotel room at Paris’ Parc des Princes stadium. This unique offering allows football enthusiasts to immerse themselves in their passion while enjoying Novotel’s renowned comfort.

Gig-Tripping: Cultural Tourism Reimagined

Gig-tripping—travelling for concerts, festivals, or significant events—has transformed tourism. Taylor Swift’s Eras Tour alone brought 335,000 fans to Sydney, driving record occupancy rates across Accor’s 40 hotels in the city.

ALL.com has embraced this trend, offering exclusive experiences at major venues like Accor Arena in Paris and Accor Stadium in Sydney. Members enjoy pre-sale tickets, VIP access, and tailor-made travel packages that elevate their entertainment experiences.

2025: The Future of Travel

Looking ahead, ALL.com predicts that travellers will continue to prioritize sustainability, authentic experiences, and undiscovered destinations.

Slow Travel: A Return to Purposeful Exploration

As climate awareness grows, younger generations lead the charge toward eco-friendly travel. Slow travel emphasizes the journey, encouraging travellers to choose sustainable transport and immerse themselves in local cultures.

ALL.com is championing this movement with initiatives like partnerships with SNCF for green mobility and Sixt for electric vehicle rentals. Travellers can now contribute to sustainability while enjoying enriched, authentic experiences.

Dupe Destinations: Escaping the Crowds

Overtourism has driven travellers to seek alternative destinations, or “dupe destinations,” that replicate the allure of iconic locations without the drawbacks. ALL.com is meeting this demand by expanding its offerings in emerging hotspots:

• Raffles Jeddah, Saudi Arabia: A luxurious counterpart to Dubai.
• Mövenpick Resort & Spa Bintan Lagoon, Indonesia: A serene escape from Bali’s crowded beaches.
• MGallery Green Coast, Albania: A hidden gem rivalling Croatia’s coastline.

Bookings on ALL.com reveal France, Thailand, and Australia as the top destinations for 2025. However, travellers are increasingly exploring lesser-known locales, blending luxury with sustainability.

A Commitment to Sustainability and Innovation

ALL.com is pushing boundaries to ensure responsible travel in line with global trends. Its loyalty program now includes options to donate Reward points to charitable associations like Dift, supporting local communities worldwide.

Moreover, ALL.com’s booking platform emphasizes environmentally conscious choices, from green-certified hotels to eco-friendly activities and dining options.

Inspiring Tomorrow’s Journeys

As the travel industry continues to evolve, ALL.com stands at the forefront, inspiring travellers to explore with purpose, passion, and sustainability. The rise of trends like slow travel, gig-tripping, and dupe destinations underscores a collective shift toward meaningful and responsible exploration.

For travellers seeking unforgettable experiences in 2025, ALL.com offers a gateway to the future of tourism—where every journey is an adventure worth cherishing.

 

 

 

Written by: My Thanh Pham

 

 

 

 

 

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