NEOM Wellbeing, renowned for its 100% natural fragrances that boost your wellbeing, has officially launched at Ulta Beauty. Established in 2005 by Founder Nicola Elliott, NEOM is a leading destination for luxury aromatherapy products for the home, bath, body and skin, and is now expanding from its UK roots where their wellbeing products are available in John Lewis and Selfridges, as well as across a portfolio of free-standing Wellbeing Hubs.
The British-born brand is now available online at Ulta.com and within The Wellness Shop into select Ulta Beauty stores. This follows NEOM’s opening of its first US standalone store on Bleecker St, New York City in July last year.
NEOM’s assortment at Ulta Beauty will offer a product portfolio that is powered by 100% natural fragrances, across four wellbeing pillars: ‘Better Sleep, Less Stress, More Energy and Mood Boost’ to support Ulta Beauty guests on their wellbeing journey.
“Well, what a milestone, Ulta Beauty is happening! I couldn’t be prouder that we are continuing to expand further in the U.S, in the 20th year of our brand. Customers will find a curated edit of NEOM Wellbeing products, across our four pillars: Better Sleep, Less Stress, More Energy and Mood Boost. NEOM products are designed to be incorporated into daily routines with ease and we are excited to support Ulta customer’s wellbeing journeys!” -Nicola Elliott, Founder NEOM Wellbeing
“Our mission is to empower customers to create moments of wellbeing and joy throughout their day, with our 100% natural fragrance products. Ulta Beauty’s dedication to meeting evolving customer needs, aligns perfectly with our vision of integrating beauty and wellness. By adding wellness brands like NEOM to their portfolio, Ulta is expanding their Wellness Shop offering to help guests feel their best, both inside and out. With growing demand for our products online and in our Wellbeing Hub in New York City, this partnership provides a fantastic opportunity to connect with even more customers. Not only will we reach them digitally, but also giving the true NEOM Wellbeing experience, in select stores, allowing customers to smell and feel our products firsthand.” -Isabel Malbois, CEO of NEOM Wellbeing.
“At Ulta Beauty, we are thrilled to welcome NEOM Wellbeing, a brand synonymous with comfortable luxury and holistic wellness. Our guests are increasingly looking for ways to elevate their self-care rituals, and NEOM’s focus on providing products that support better sleep, reduce stress, and boosting energy aligns perfectly with that desire. By introducing NEOM’s consciously-made fragrances and wellness-focused solutions, we’re excited to offer a new dimension of wellbeing that empowers our guests to feel great inside and out.” -Lisa Tamburello, VP of Merchandising of Ulta Beauty.
NEOM Wellbeing’s award-winning product line up at Ulta Beauty, includes:
Perfect Night’s Sleep Mist 30ml, $23
A really special complex blend using only 100% natural fragrances with up to 14 dreamy essential oils including lavender, chamomile & patchouli, plus little touches of other perfectly chosen natural essential oils expertly blended to help you relax and prepare for sleep.
Perfect Night’s Sleep Magnesium Body Butter 300ml, $43
Super floral and blended with the mighty mineral magnesium, these dreamy Body Butters not only nourish and soften the skin but they’re also packed with our signature sleepy scent too.
Perfect Night’s Sleep Magnesium Bath Milk 300ml, $48 – winner of BEST BEDTIME BATH in Oprah Daily Sleep Awards 2024!
Soak away the stresses of your day with our Magnesium Bath Milks which have been expertly formulated to supercharge the wellbeing of both your mind and body and make your bath times more luxurious than ever before.
Real Luxury Candle (1 Wick), $42
Expertly blended with 100% natural fragrance including up to 19 essential oils including lavender, jasmine and sandalwood with which not only smell wonderful but can help bring a feeling of calm.
Wellbeing Pod Mini, $66
Cleverly created to scent small spaces or for use on-the-go, our Wellbeing Pod Mini is both waterless and wireless to give you a wellbeing boost anywhere, anytime.
Happiness Essential Oil Blend 10ml, $24
Happiness is a sparkling blend of up to seven uplifting essential oils including neroli, mimosa and lemon, all expertly blended to help uplift your mood. Essential oils such as lemon are known for their zesty and mood-boosting nature.
Super Shower Power Body Cleanser 500ml, $35
Take on the day with a zap of energy and a charge of hydration with the Super Shower Power Body Cleanser, superpowered by 100% natural spearmint, rosemary and eucalyptus essential oils. Gently cleanse, nourish and care for skin with a vitamin and antioxidant-rich shot of coffee.
