Swensen’s has unveiled its charming ‘Moo Deng Ice Cream Cake’, an irresistible treat inspired by the beloved pygmy hippo ‘Moo Deng’ – a star of Khao Kheow Open Zoo. This delightful creation not only captures the brand’s playful charm but also serves a greater purpose, with a portion of proceeds going towards flood relief efforts and animal welfare projects under the Zoological Park Organisation of Thailand under Royal Patronage. Reaffirming its position as Thailand’s most loved ice cream brand, Swensen’s combines indulgent flavours with social responsibility. The ‘Moo Deng’ Ice Cream Cake, priced at 599 baht for a 1.5-pound size, is now available across all Swensen’s outlets from 14 to 22 December 2024.
Mr. Napol Sirimongkolkasem, Head of Brand at Swensen’s a subsidiary of The Minor Food Group Pcl., stated, “For nearly 40 years, Swensen’s has been a firm favourite among consumers, continually innovating to meet evolving tastes and expectations. Building on the phenomenon of ‘Moo Deng Fever’, we are thrilled to introduce the Moo Deng Ice Cream Cake – a 1.5-pound delight that brings together the irresistible charm of ‘Moo Deng’, the adorable pygmy hippo from Khao Kheow Open Zoo in Chonburi, with Swensen’s signature ice cream cake indulgence. This special cake features layers of velvety vanilla sponge, paired with our signature chocolate and vanilla ice
cream. The cake is beautifully finished with whipped cream and chocolate flakes, while atop sits a lovingly crafted ‘Moo Deng’ figure made from rich chocolate malt ice cream, perched on a blueberry jelly pond. It’s a whimsical creation designed to delight customers who adore Moo Deng’s cuteness and have a soft spot for ice cream cakes.
Furthermore, the launch of the Moo Deng Ice Cream Cake represents another step in Swensen’s strategy of collaboration with various organisations to create fresh and exciting experiences for consumers across all generations, keeping in line with modern marketing trends. This time, the initiative seamlessly combines innovation with social responsibility, giving customers the opportunity to contribute to a meaningful cause. A portion of the proceeds from the Moo Deng Ice Cream Cake will be donated to the ‘Moo Deng Flood Relief and Animal Welfare Project’ under the Zoological Park Organisation of Thailand under Royal Patronage. Not only does this initiative extend Swensen’s brand awareness to a wider audience, but it also reinforces the company’s steadfast commitment to sustainable business practices with a focus on social and environmental responsibility” Napol concluded.
Indulge in every delightful bite of the irresistibly adorable Moo Deng Ice Cream Cake, a treat that’s perfect for all ages and crafted with care for a worthy cause. Priced at 599 baht for a 1.5-pound cake, this limited-edition delight is available at Swensen’s outlets nationwide from 14 to 22 December 2024 (or until stocks last). For more information, visit www.swensens1112.com or follow We Love Swensen’s on Facebook.
