An extraordinary 2024 for the Borghese Contemporary Hotel, a 4-star property in the heart of Rome, solidifying its position in the city’s hotel scene. Housed in an elegant 17th-century historic building and owned by the Piperno Family, the hotel opened its doors in July 2023.
In its first year of operation, the boutique hotel far exceeded the initial budget set at the start of the season, recording an annual occupancy rate of 97%.
“We are truly satisfied with the results achieved in this first year: the minimum revenue target was not only reached but surpassed. What has surprised us even more is the unique personality the hotel developed from the very beginning: a boutique hotel that managed to blend a modern approach in design and its vision of art, which was immediately appreciated and experienced by our guests, along with a welcoming atmosphere and an exclusive, one-of-a-kind location,” said Marco Graziani, the hotel manager.
The financial results are accompanied by excellent feedback from customers, who have consistently praised the quality of the hotel, giving the Borghese Contemporary Hotel a rating of 9.2/9.3 on platforms such as Booking.com. Guest reviews confirm the high quality of service and highlight that 90% of customer expectations were met, providing further evidence of the hotel’s success. The hotel has even achieved sales averages typical of 5-star properties. This is a significant milestone that emphasizes the quality offered at the Borghese Contemporary Hotel, which is registered as a boutique hotel with 24 rooms.
“Customer reviews confirm all of this and make us look at 2025 as a year of further growth, a trend also supported by the main OTAs in their comparisons between 2024 and 2025 for the Rome destination,” said Marco Graziani, manager.
