Helloworld Travel’s highly anticipated 2024 Frontliners Forum concluded with a resounding success at Marina Bay Sands, attracting over 500 delegates. The three-day conference was a dynamic showcase of groundbreaking updates, industry insights, and ambitious plans for the future, leaving attendees inspired and energized.
Cinzia Burnes, Chief Operating Officer, Executive Director, and Head of Wholesale at Helloworld Travel Limited, made a series of monumental announcements that solidified the company’s position as a trailblazer in the travel and wholesale sectors.
Celebrating Excellence: Viva Holidays Triumphs Again
Burnes began by celebrating Viva Holidays’ remarkable win as the Most Outstanding Wholesaler at the NTIA Awards for the second consecutive year. “This is a testament to our commitment to excellence and innovation,” she said, acknowledging the Viva Holidays team’s dedication and the agents’ unwavering support.
VIVA Gold: A New Era in Luxury Travel
Among the most sensational announcements was the launch of VIVA Gold, Helloworld’s new luxury-focused brand. This addition aims to cater to the burgeoning demand for high-end travel experiences. A dedicated VIVA Gold brochure, set to debut in 2025, will spotlight premium offerings across exclusive destinations, luxury cruises, and bespoke itineraries.
Burnes declared, “Luxury travel is not just a trend—it’s a lifestyle choice. VIVA Gold will elevate our offerings, ensuring our agents have access to world-class luxury products.”
Expanding Horizons: New Brochures & Destinations
Helloworld unveiled a slew of brochures for 2025, encompassing destinations such as:
Cinzia Burnes is presenting at Frontliners.
- France, Spain, and Portugal
- Vietnam, Cambodia, and Laos
- Japan
Additionally, the company will release an Ultimate Journeys Brochure, focusing on escorted group journeys curated to offer seamless, unforgettable travel experiences.
Cruise Revolution: Ritz-Carlton Yacht Collection Partnership
Helloworld made waves in the cruise sector by announcing its partnership with the Ritz-Carlton Yacht Collection for the Australian and New Zealand markets. This exclusive collaboration brings ultra-luxury cruising options to Helloworld’s retail and wholesale channels.
Burnes also revealed details about the 2025 Cruise Stars Reward Program, featuring a 7-night US Pacific Coast sailing aboard Princess Cruises’ Royal Princess. In partnership with Princess Cruises and Fiji Airways, the voyage promises to be a showstopper for travel agents.
“Our cruise content is evolving rapidly. From bundled packages to partnerships with premium brands, we are redefining what’s possible in the cruise sector,” Burnes stated.
Cinzia Burnes is presenting at Frontliners in Singapore.
Technology Transformations: Innovations in ReadyRooms & Mango
The conference highlighted significant advancements in Helloworld’s technology platforms, including:
- ReadyRooms Enhancements: A new transfer feature powered by the world’s leading transfer provider and a 24/7 support line launching in January 2025.
- Mango Booking System Updates: Integration of Marriott Bonvoy, adding over 8,000 properties globally, plus connections with Aqua Aston properties and Disney dynamic ticketing.
These upgrades aim to streamline agents’ operations and enhance customer experiences.
Rewarding Success: Famils & Incentive Programs for 2025
Helloworld’s famil and reward trips for 2025 promise once-in-a-lifetime experiences, including:
- Vietnam with Global Stars: A partnership with TMG will showcase Vietnam as a rising star in travel.
- Canada Adventure: A famil to Toronto and Niagara Falls, supported by Air Canada, Destination Canada, and Destination Ontario.
- Italy Jubilee 2025: A landmark opportunity to experience Rome during the Italy Jubilee, supported by Qatar Airways.
Burnes encouraged agents to take advantage of these offerings, saying, “Our agents’ dedication fuels our success. These trips are our way of saying thank you and providing inspiration for future bookings.”
Inspiring the Industry
With an agenda brimming with updates, partnerships, and incentives, the 2024 Frontliners Forum proved why Helloworld remains a powerhouse in the travel industry.
Burnes concluded her presentation with a rallying call to agents: “Together, we are setting the standard for the future of travel. Let’s embrace these opportunities and create extraordinary journeys for our clients.”
The announcements from this forum mark a pivotal moment for Helloworld Travel as it continues to innovate and lead in an ever-evolving industry.
Written by: Soo James
