Jetstar has taken to the skies with a fresh, stylish new uniform, a striking reimagination of its iconic aesthetic. The rollout, which debuted at Singapore’s Changi Airport, sees cabin crew and pilots across Singapore, Australia, New Zealand, and Japan donning vibrant ensembles designed by renowned Australian fashion designer Genevieve Smart, co-founder and creative director of Ginger & Smart.
The new uniform embodies Jetstar’s evolution, blending comfort, sustainability, and modernity to symbolize the airline’s ambitious growth and commitment to enhancing the passenger experience.
Designed for Style and Functionality
To refine the final look, Genevieve Smart led a collaborative process involving over 40 Jetstar team members, including pilots and cabin crew. Over two years of design iterations resulted in uniforms that balance individual expression with team cohesion.
“The creative vision was to infuse the collection with lightness and fluidity, capturing the essence of freedom, movement, and endless possibilities—celebrating the joy of travel and the unity of the Jetstar crew,” Smart shared.
The updated palette features a reimagined orange paired with serene blues inspired by sunsets from an aircraft window. These colours symbolize new horizons for the Jetstar brand.
Key Features of the Uniform Collection
- Cabin Crew Options:
- Blazers: Available in luminous orange and classic blue, tailored with a relaxed silhouette for versatility.
- Shirt Dress: Designed for comfort and professionalism, flattering across body types.
- Tailored Bottoms: Tapered-fit trousers and skirts ensure a polished look while maintaining modernity.
- Accessories: A sporty, striped elastic belt adds a dynamic finish.
- Pilot Attire:
- Transitioning from traditional black to navy blue, pilots now sport sharp, modern suits.
- Slimline ties with subtle star-jacquard patterns unify the pilot collection with a broader design.
- Redesigned epaulettes and badges reflect sophistication and professionalism.
- Sustainability Commitment:
Jetstar Asia is partnering with a Singapore-based social enterprise to recycle its retired uniforms, emphasizing the airline’s dedication to environmental responsibility.
A Symbol of Growth and Innovation
Jetstar Asia CEO John Simeone hailed the launch as a milestone moment:
“Our refreshed uniform reflects the spirit of Singapore—modern, vibrant, and dynamic—and celebrates the incredible journey of our people and customers over the past two decades. Designed with our team’s feedback in mind, the new uniform gives our crew greater comfort and choice and a fresh new look as we continue to help more people take off to more places for less.”
The revamped uniforms align with Jetstar’s ambitious goals, including selling over 12 million fares under $100 and 21 million fares under $200 in 2024, underscoring its position as a leader in affordable air travel.
A Collaboration Built on Shared Values
The collaboration with Ginger & Smart highlights shared values of inclusivity, sustainability, and collaboration. The collections, aptly named Stellar and Horizon, are thoughtfully curated:
- Stellar Collection: Radiates a relaxed holiday vibe, featuring linen-look blazers and tailored skirts.
- Horizon Collection: Combines contemporary layering with classic fits, emphasizing versatility and professional style.
Inspiring a New Era of Travel
Jetstar’s refreshed uniforms are not just about aesthetics—they signal a broader commitment to innovation, customer satisfaction, and sustainable practices. By blending professional elegance with modern sensibilities, the new wardrobe encapsulates the brand’s promise of accessible and stylish travel for millions of passengers worldwide.
As Jetstar embarks on this vibrant new chapter, passengers can look forward to a travel experience as polished and dynamic as the airline’s dedicated crew.
Written by: Karuna Johnson
