Madhya Pradesh Tourism Board made an indelible mark at the prestigious World Travel Market (WTM) London 2024, captivating global travel leaders and industry stakeholders with a compelling showcase of its eco-tourism and cultural heritage. The state’s vibrant stand, adorned with intricate Gond art, was a gateway to its unique landscapes, rural charm, and wildlife sanctuaries.

The exhibit was inaugurated by H.E. Mr Vikram Doraiswami, India’s High Commissioner to the United Kingdom, alongside Ms Bidisha Mukherjee, IAS, Additional Managing Director of the Madhya Pradesh Tourism Board. Their presence underscored the state’s commitment to sustainable tourism and cultural preservation.

A Vision Rooted in Sustainability and Heritage

The stand at WTM London reflected Madhya Pradesh’s dedication to eco-conscious tourism development, spotlighting rural experiences, national parks, and cultural traditions. Traditional Gond artwork, a hallmark of the state’s Indigenous heritage, became a centrepiece of attraction, sparking conversations about art, culture, and community-based tourism initiatives.

“Madhya Pradesh offers unparalleled experiences, blending its breathtaking natural beauty with rich cultural narratives,” remarked Ms Mukherjee during her address. “Our focus on eco-tourism preserves our heritage and ensures sustainable development for local communities.”

Strategic Global Engagements

Throughout the event, the Tourism Board engaged with prominent UK travel representatives, fostering meaningful discussions on strategic collaborations. These interactions aimed to position Madhya Pradesh as a must-visit destination for discerning travellers seeking authentic and sustainable travel experiences.

Key partnerships were established with tour operators and travel agencies keen to integrate Madhya Pradesh’s offerings into their itineraries. With wildlife safaris in national parks like Kanha and Bandhavgarh, village homestays, and heritage tours, the state stood out as an emerging leader in experiential tourism.

Pioneering the Future of Tourism

Madhya Pradesh’s participation at WTM London 2024 marked a significant step forward in its mission to elevate tourism to international standards. By emphasizing sustainability, cultural preservation, and immersive experiences, the state continues to set benchmarks for responsible travel.

As the curtains closed on WTM London, Madhya Pradesh left an enduring impression on attendees, reinforcing its reputation as the “Heart of Incredible India.”

For more insights into Madhya Pradesh’s tourism initiatives, visit the Madhya Pradesh Tourism Board.

Written by: Karuna Johnson

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