The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest masterpiece, The Secret Colour of Mandalika, an awe-inspiring promotional video designed to elevate Mandalika, Lombok Island’s crown jewel, into the global spotlight. This coastal paradise, nestled in the West Nusa Tenggara province, beckons travellers to experience its unmatched natural beauty, rich cultural traditions, and world-class hospitality.
From idyllic beaches and majestic hills to the vibrant culture of the Sasak tribe, Mandalika offers a transformative journey where visitors can truly discover their “true colors.”
A Scenic Masterpiece Captured on Film
Mandalika, once a secluded haven for surfers, is now celebrated as one of Indonesia’s premier tourist destinations. The newly launched video, directed by renowned Indonesian videographer Giri Prasetyo, showcases the region’s stunning landscapes and vibrant traditions. From turquoise waters and golden beaches to the towering Merese Hills and the mythical Bau Nyale festival, the video paints a vivid picture of Mandalika’s multifaceted charm.
The promotional campaign features social media influencer Dara Sarasvati and rising model Bunyod Saidov, who bring a fresh and relatable appeal to this internationally targeted project. Their involvement reflects Indonesia’s commitment to bridging traditional values with contemporary storytelling, making Mandalika a destination that resonates with all travellers.
A Coastal Haven of Natural Wonders
Perched on the southern coast of Lombok Island, Mandalika is a treasure trove of natural wonders. The area boasts pristine beaches like Selong Belanak and Tanjung Aan, where the rolling waves attract surfers from across the globe. For those seeking tranquillity, the pink-hued sands of Tangsi Beach and the serene Otak Kokok Waterfall offer unparalleled peace.
Beyond its beaches, Mandalika serves as a gateway to Mount Rinjani, Indonesia’s second-highest active volcano. It offers hiking trails that lead adventurers through lush forests and up to breathtaking views of the Indian Ocean.
Mandalika’s Sade Village is an unmissable highlight for travellers seeking cultural enrichment. Here, visitors can immerse themselves in the daily lives of the Sasak people, known for their traditional weaving techniques and distinctive thatched-roof homes.
Cultural Enchantment and Inclusive Tourism
Mandalika’s allure extends beyond its scenic beauty to its deep-rooted cultural traditions. The Bau Nyale festival, a vibrant annual event, celebrates the legend of Princess Mandalika, whose sacrifice for peace is honoured as locals gather to catch colourful Nyale sea worms along the shores. This festival embodies the region’s rich storytelling heritage and community spirit.
Mandalika’s recognition on the MasterCard Global Destination Index as the world’s top Halal destination underscores its appeal to Muslim travellers. With facilities designed to accommodate diverse cultural and religious needs, Mandalika ensures every visitor a seamless and inclusive experience.
Seamless Accessibility and World-Class Hospitality
Mandalika’s accessibility makes it an attractive destination for global tourists. A mere 40-minute drive from Lombok International Airport or a short ferry ride from Bali, the region offers a range of accommodations from budget-friendly hostels to luxurious five-star resorts.
The Indonesian government has invested heavily in Mandalika’s infrastructure, reflecting its commitment to sustainable tourism and long-term growth. This dedication ensures that Mandalika remains a pristine haven while offering modern comforts to its visitors.
A Call to Explore Mandalika
“As a destination where diverse landscapes, exciting adventures, and vibrant traditions blend seamlessly, Mandalika offers travelers an unforgettable experience. Through this video, we invite the world to discover their true color in Mandalika,” remarked Titus Haridjati, Director of Communication and Marketing for the Ministry of Tourism and Creative Economy.
With its breathtaking scenery, vibrant traditions, and welcoming spirit, Mandalika is a testament to Indonesia’s diverse and captivating appeal. Whether you’re an adventurer, a culture enthusiast, or simply searching for serenity, Mandalika promises a journey that will leave you spellbound.
Discover Mandalika Today
Watch The Secret Colour of Mandalika and uncover the magic of Indonesia’s coastal paradise. Visit the official Wonderful Indonesia YouTube channel for the full video and start planning your unforgettable adventure to Mandalika.
Written by: Octavia Koo
