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TIRTIR, the Tiktok viral K-Beauty brand that has taken the beauty industry by storm debuting its first U.S. pop-up in the heart of Soho. Digital beauty icons from all over the world including Nic Kaufmann, Benji Krol, Elnaz Golrokh, Katie Fang, Vidya Gopalan and more attended the TIRTIR Pop-Up opening night hosted by beauty influencer

Golloria. Guests admired the stunning Soho store with champagne, light bites and activations. They also tested the viral Mask Fit Red Cushion Foundation, which offers 40 unique shades.

The 10-day pop-up offered a sneak peak at TIRTIR’s limited-edition holiday collection, high-performance makeup products and “glass skin” skincare essentials. Shop the latest from TIRTIR online at tirtir.us including the My Glow Holiday Edition, the perfect set to bring sparkle and shine to every festive moment. The limited-edition bundle includes the My Glow Black Honey Lip Oil, My Glow Pearl Glitter, and Holiday Limited Edition Makeup Puff to elevate any holiday look.