Emirates has been crowned Best Premium Economy Class in the 2024 Business Traveller Asia-Pacific Awards, further solidifying the airline’s position as a leader in premium travel across Australasia.
The Business Traveller Asia-Pacific Awards are chosen by the publications’ readers through a survey conducted by an independent market research firm. The impartial and rigorous selection process acknowledges the region’s top brands in travel, tourism and hospitality.
The achievement comes as Emirates continues its global multi-billion-dollar retrofit programme, which will see over 200 Airbus A380 and Boeing 777 cabins fitted with Premium Economy, along with other cabin refreshments and will ensure Emirates’ customers “fly better” for years to come.
Barry Brown, Divisional Vice President Australasia at Emirates, said, “Having launched our Premium Economy service just two years ago in Sydney, it’s brilliant to see it receive this recognition from voters in the Business Traveller Asia-Pacific Awards.”
“Our latest product has also garnered global praise since its debut in 2022 by both customers and industry experts, with multiple award wins that reflect its outstanding performance and excellence.
“We currently serve Australia with close to 3200 weekly seats in Premium Economy, having doubled the product deployment on flights to Melbourne earlier this year, giving passengers greater choice and flexibility while maintaining Australia’s position as one of the key markets served with our best-in-class seats.”
Emirates Premium Economy
Emirates Premium Economy cabin offers a signature experience unmatched in the industry, offering plush cream leather seats and a wood veneer, a generous baggage allowance and an exceptional dining experience, staffed by a team of Cabin Crew dedicated to Premium Economy passengers.
The cabin currently features on flights to 19destinations globally, including Asia Pacific routes to Sydney, Melbourne, Auckland, Christchurch, Singapore, Osaka, Tokyo Narita and Tokyo Haneda.
Since tickets for the Emirates Premium Economy service went on sale in Sydney in August 2022 and in Melbourne in April 2023, the new cabin class has exceeded expectations and forecasts with more than 90,000 passengers flying to and from Australia opting for the new cabin experience.
Award Wins
The award adds to Emirates’ growing list of accolades, including being named as the ‘Best Airline in the World’ at the prestigious ULTRAs 2024 Awards, ‘World’s Best Airline’ by Telegraph Travel, ranking first amongst 90 global carriers, and ‘Best Airline’ by The Times and Sunday Times Travel Awards.
Emirates also recently won the 2025 APEX World Class Airline for delivering outstanding customer service, and for showcasing the highest global standards of safety and well-being, sustainability, and service-guest experience.
Last month, the airline took home five awards the at Forbes Travel Guide’s Air Travel Awards including ‘Best International Airline,’ ‘Best Culinary Programme,’ ‘Best First Class,’ ‘Best In-Flight Cocktail Lounge’ (Emirates A380 Onboard Lounge) and ‘Best International Airline Lounge (First Class Lounge at Dubai International).’
Earlier this year, Emirates received recognition at the 2024 Business Traveller Middle East Awards, being awarded five high-profile awards, including ‘Best Airline Worldwide’, ‘Airline with the Best Premium Economy Class’, ‘Airline with the Best First Class’, ‘Best Airport Lounge in the Middle East’ and ‘Airline with the Best Frequent Flyer Programme’. Emirates further added to these accolades last week at the Business Traveller Awards 2024 in the UK, receiving the award for the ‘Best Inflight Entertainment’.
Emirates has received more than 20 awards and recognitions across the globe this year, including 7 accolades at the Skytrax World Airline Awards in June for World’s Best Airline Inflight Entertainment, Best First Class Airline Comfort Amenities, Best First Class Airline in the Middle East, Best First Class Onboard Catering in the Middle East, Most Family Friendly Airline in the Middle East, Best Premium Economy Class Airline in the Middle East and Best Premium Economy Class Onboard Catering in the Middle East.
Ongoing commitment to Australia
Emirates operates 70 weekly services from Sydney, Melbourne, Brisbane, Adelaide and Perth, connecting passengers with over 140 destinations. By December 1, when Emirates also reinstates its second daily service to Perth, the airline will offer 77 weekly flights from Australia with the ability to transport 68,000 passengers per week to and from Australia, returning to its pre-pandemic capacity.
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