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The global meetings and events industry is seeing unprecedented influence from accredited Professional Conference Organisers (PCOs), who set benchmarks for excellence, innovation, and destination competitiveness. Industry experts recognize these PCOs as pivotal players in elevating events and shaping the economic and technological landscapes of the industries they serve. With industry leaders endorsing their impact, accredited PCOs continue reinforcing their role as the backbone of compelling, outcome-driven events worldwide.

James Latham, founder of The Iceberg and a thought leader in the global events arena, emphasized top-tier PCOs’ far-reaching effects on host destinations. Speaking at a recent forum hosted by the Joint Meetings Industry Council (JMIC) and endorsed by the International Association of Professional Congress Organisers (IAPCO), Latham underscored that PCOs accredited by IAPCO are at the forefront of events with mission-focused impacts and sustainable legacies.

“Events delivered by accredited PCOs go beyond the conventional; they are meticulously crafted to achieve mission-based impacts and leave lasting legacies for the communities they engage with,” Latham noted. “This is especially vital for emerging regions like Latin America, where top PCOs can leverage their expertise and network to boost destination appeal and foster long-term growth.”

The industry’s reliance on PCOs with a strong foundation in global networking is critical to expanding event reach and visibility. Jayr Bass, Director of AO Spine, shared insights into how a partnership with an IAPCO-accredited PCO transformed their annual Congress from a regional gathering to a globally recognized event. “The global network IAPCO provides has been instrumental in taking our Congress to an international audience. Working with our PCO has been a catalyst for growth and excellence since our 2015 Congress in Buenos Aires,” stated Bass.

IAPCO accreditation is a seal of trust, reflecting a commitment to continuous learning, innovation, and high-quality service. This assurance is a key differentiator, particularly for high-stakes destinations aiming to host major industry congresses. Alain Pittet, Director of the Geneva Convention Bureau and an IAPCO Endorser, highlighted this competitive advantage: “Geneva is a preferred destination for associations looking for top-tier congress organization. We consistently recommend IAPCO-accredited PCOs, as they offer cutting-edge insights and proven expertise, ensuring an event experience that meets and exceeds global standards.”

Continuous professional development within the PCO community ensures accredited professionals stay updated on evolving trends, technology, and best practices in congress organization. IAPCO has long recognized the need for its members to be leaders in adapting to change, providing them with a robust framework for training and growth.

“IAPCO-accredited PCOs receive ongoing education and insights on emerging trends, allowing them to continuously deliver exceptional service to clients worldwide,” said Pittet. This dedication to education means PCOs are equipped to handle any industry shift, ensuring events are resilient, impactful, and forward-thinking.

The trajectory of the global business events industry is increasingly shaped by PCOs who understand the importance of creating sustainable impacts and fostering long-lasting relationships with destinations. With such a committed approach, accredited PCOs will likely continue leading the sector, driving both short-term success and long-term legacies.

For further insights into the future of business events and the role of accredited PCOs, visit IAPCO’s Unlocking Excellence to hear from leading voices shaping the industry’s future.