Since 1937, Ray-Ban® has explored the unknown to create eyewear that fuses timeless design with cutting-edge technology. Today, that thirst for innovation continues with the launch of Ray-Ban® Change, a light-responsive frame, powered by Transitions® and now a Red Dot Award winner in the Prescription category.
Created to evolve with you, Ray-Ban® Change offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer® Oval, available in sun and optical styles with a host of uniquely patterned pigments. Born in 1952, the Original Wayfarer® has never stood still, piercing through decades of counterculture with its classic square silhouette, while the brand-new Wayfarer® Oval invented a versatile model to transcend styles, from chic to grunge.
“Ray-Ban® continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions® and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban® Change,” said Federico Buffa, Chief Marketing Officer, EssilorLuxottica. “We took the leader in lenses, Transitions®, and the leader in frames, Ray-Ban®, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”
Combining the traditional handcrafting of cellulose acetate with this advanced innovation, Ray-Ban® Change is designed to sync with the light. The unique colors and patterns of the frame are created using Transitions® photochromic dyes, which rapidly activate when exposed to UV light.
The addition of Transitions® pigments render each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.
Transitions® GEN 8 is our clearest and fastest lenses, perfect for everyday wear. Ultra-responsive to light, these lenses offer effortless vision. Designed to keep pace in a fast-changing world, the lenses provide ultimate light protection: darkening outdoors in seconds*, blocking 100% UVA & UVB rays and filtering blue-violet light both indoors and outdoors.
Embark on an exciting journey through the spectacular Transitions® GEN 8TM color palette. The lenses are available in seven stylish and exclusive colors. All colors have been optimized to be true to tone at all stages offering vibrant tints in any light. While being fully clear indoors, and beautifully colored outdoors, Transitions® GEN 8™ provides endless possibilities of pairing to complement any look.
This exciting innovation is best portrayed by none other than Ray-Ban’s first ambassador in Thailand, Jeff Satur. Known for his originality and charisma, Jeff has consistently pushed boundaries in the Thai music and entertainment scene, embodying the spirit of change, dynamism, and creativity that Ray-Ban® has championed for decades. With his distinct style and influence, Jeff brings the Ray-Ban® Change collection to life as seen in its 10-second video advertising clip, offering a fresh perspective on how eyewear can adapt to and enhance personal style. This partnership also introduces his fans in Thailand to a revolutionary eyewear experience.
“Ray-Ban Change® offers something truly new and unexpected for the Thai market,” said Jeff Satur. “These frames uniquely transform with the light around you, making them perfect for Thailand’s vibrant and sunny days and fast-paced urban lifestyle. This eyewear isn’t just functionality; it’s a statement piece that evolves with you and reflects who you are. I’m thrilled to be part of this innovation that combines style, comfort, and a bit of magic, creating something extraordinary for everyone who values individuality and personal expression.”
Combining Ray-Ban® Change frames with Transitions® lenses creates the ultimate eyewear that is truly dynamic. A product enabling consumers to showcase the versatility of their personality, offering a magical appearance that adapts to the nuances of our lives and the diversity of our styles, at every moment.
HOW TO PAIR THEM
Choosing the right lens and frame color can elevate eyewear, whether that’s matching colors for an on-trend tonal look, opting for a subtle two-tone blend or making a bolder style statement with a high-contrast color combination.
- Tone-on-tone: This is the easiest way to pair Transitions® GEN 8™ by matching the lens color to the frame color for a tone-on-tone look.
- Colour blending: To create a more subtle two-tone look, choose colors next to each other on the color wheel so the lens and frame blend together.
- Colour contrast: To make a much bolder style statement, opt for contrasting colors by choosing opposite colors for the lens and frames on the color wheel.
PRODUCT OFFERINGS
ORIGINAL WAYFARER®
The most iconic frame receives a multicolored makeover starting from transparent colors within the frames transitioning to marbled hues under the sun. Available in Ray-Ban Change (frame only); Ray-Ban Change Transitions® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs).
WAYFARER® OVAL
The new, bold rebel takes center stage and is featured in Ray-Ban Change, (frame only); Ray-Ban Change Transitions® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs) in a variety of translucent colors that shift into painterly solid stripes.
Ray-Ban Change is now available at all major optical chain stores and Ray-Ban official stores.
