Club Med has solidified its leadership in the meetings and events industry by releasing its inaugural Meetings and Events Sustainability Report, a comprehensive blueprint designed to guide businesses and event planners toward more sustainable practices. This trailblazing report, available as of November 6, aligns with Club Med’s longstanding environmental and social responsibility commitment, providing MICE (Meetings, Incentives, Conferences, and Exhibitions) industry stakeholders with practical insights and data to shape eco-conscious event planning.

Focusing on delivering environmental responsibility without compromising the quality of corporate gatherings, Club Med’s new report stands out as the first in its field. It offers actionable data, strategic trends, and expert recommendations tailored for the MICE sector.

Industry Shifts Towards Sustainable Events

To compile this report, Club Med surveyed 200 influential leaders across various industries to capture evolving attitudes toward sustainable event planning. The findings reveal that 90% of respondents prioritise integrating sustainable practices into events. As the industry adapts to growing environmental expectations, Club Med’s report identifies vital motivators and obstacles businesses face when implementing green initiatives.

One standout statistic from the report shows that 65% of event planners focus on minimizing food waste and reducing single-use plastics. In contrast, 33% prioritize alignment with corporate values as their primary driver for adopting eco-friendly measures. Notably, the survey indicates a critical gap in corporate policy; 35% of businesses lack a CSR (Corporate Social Responsibility) policy for events, with 15% uncertain if they have one in place.

Expert Insights from Club Med Leadership

Michelle Davies, General Manager for Club Med Pacific, described the release of this sustainability report as a response to the industry’s mounting demand for responsible event solutions. In her words, “The MICE industry is thriving, with leaders recognizing the importance of human connection in boosting productivity. Since 2019, our MICE business has surged by 30%, so launching this report is our way of supporting partners on their sustainability journey.”

For Club Med, sustainability is not merely a trend but a core value embedded in its operations since its inception nearly 75 years ago. “Sustainability has been at the heart of the Club Med ethos,” Davies continued. “Our approach encompasses everything from empowering local communities to reducing environmental impact. As our clients’ needs evolve, we want to accompany them every step of the way.”

Davies highlighted a notable rise in the demand for “give-back” sessions, which involve event participants in community-driven initiatives. These sessions enable businesses to leave a positive footprint on local communities while enhancing team-building experiences. With the MICE Sustainability Report, Club Med offers data-driven insights and expert guidance to help its clients take actionable steps toward eco-friendly events.

A Holistic Approach to Eco-Conscious Events

Club Med’s report is more than a set of recommendations; it represents a holistic approach to sustainable event planning that spans all phases of the event lifecycle. Julie Voultepsis, Head of Meetings and Events for Club Med Pacific, underscored this dedication: “Our mission is to integrate sustainable practices into every aspect, from initial planning to event execution and beyond. We are experts in crafting bespoke corporate experiences that are impactful and respectful of the environment.”

By focusing on areas like reducing single-use plastics, optimizing food sourcing, and creating eco-conscious event agendas, Club Med aims to set a new standard in the MICE sector. This approach supports businesses in aligning their event practices with broader corporate values, reinforcing the value of sustainability in today’s corporate world.

Industry Recognition and Commitment to Excellence

Club Med’s efforts to champion sustainable practices have not gone unnoticed. Recently awarded the title of “Most Popular Accommodation Group” at the National Travel Industry Awards, the brand has demonstrated a consistent commitment to excellence and innovation in hospitality. This accolade reflects the trust and admiration Club Med has earned from clients and partners, reinforcing its dedication to guest satisfaction and environmental stewardship.

Club Med’s inaugural report offers a blueprint for sustainable success as the meetings and events sector continues to grow. By prioritizing eco-friendly initiatives, businesses can forge meaningful connections with stakeholders while minimizing their environmental impact. The Club Med MICE Sustainability Report is a vital tool for companies striving to create positive, lasting change through their events.

Accessing the Report and Club Med’s Event Solutions

The Club Med MICE Sustainability Report is available here for companies looking to embrace sustainability. Club Med’s official Meetings and Events page also provides further information on how the brand supports businesses with tailor-made, sustainable event solutions.

With its commitment to creating memorable and eco-friendly experiences, Club Med stands as a role model in the hospitality industry, leading the way toward a future where corporate events leave a positive environmental legacy.

Written by: My Thanh Pham

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