K-fans, prepare to scream! THE CLOVER UNIVERSE ENTERTAINMENT, or Clover Entertainment, South Korea’s leading creator agency, has announced its expansion into the global market, starting with Thailand as its first destination. A host of top-tier influencers from Korea are set to enter the Thai influencer scene, with a grand debut event titled ‘Clover Universe Ent. Bangkok Debut.’ This inaugural event will be held at Gallery 1, M Floor, The EmSphere Shopping Centre, Bangkok, on 29 October 2024, from 16:30 to 19:00.
Park Il-seo, CEO of THE CLOVER UNIVERSE ENTERTAINMENT, stated at the ‘Clover Universe Ent. Bangkok Debut,’ that influencer marketing is rapidly expanding worldwide. As South Korea’s number one agency for creator development, Clover Entertainment is keen on expanding its business globally, with Thailand as its first target market. Thailand boasts a strong social media user base, actively following creators and influencers they admire and widely embracing K-pop culture. Clover Entertainment sees immense potential in this market, prompting it to choose Thailand as its initial global expansion point before moving into other countries.
Mr. Park added that although Clover Entertainment was founded only three years ago, it has quickly risen through strong partnerships,
particularly with Kiwe Lab, a digital marketing expert specializing in short-form content and a comprehensive digital marketing approach. Clover Entertainment’s network includes over 1,500 top-tier influencers across diverse business sectors, enabling the agency to formulate precise marketing strategies, create distinctive viral content, and design influencer campaigns that align with brand character, capturing target audiences and boosting sales quickly.
Clover Entertainment has seen exponential growth, with a 300% growth in 2023 and a 400% increase in the first half of 2024, securing the top market share in TikTok Live Commerce in South Korea and the fastest global growth in its sector. Today, the company is ready to bring its knowledge, experience, and expertise to help creators and brands in Thailand succeed and grow together. This event is not only the first official overseas debut but also marks a critical first step in expanding Clover Entertainment’s business globally.
The ‘Clover Universe Ent. Bangkok Debut’ will serve as Clover Entertainment’s official entry into the Thai market, where Park Il-seo, CEO of Clover Entertainment, will share his vision, business strategies for Thailand, and the company’s global ambitions, reiterating the commitment to fostering a sustainable ecosystem where creators and brands can grow together.
A highlight of the event will be the appearance of top Korean creators, including Cha Hyun Seung, a popular actor-model, professional dancer, and rising star from reality shows Physical: 100 and Single’s Inferno, as well as a leading influencer on TikTok Live. He will be flying in to share insights, exchange experiences, and reveal his secrets to success in TikTok Live and content creation that draws massive views and sales. Numerous Thai creators and celebrities will also attend, with special performances from Korean artists and creators, plus an exclusive After-Party.
