Swarovski’s landmark travelling exhibition arrives in Seoul this fall, celebrating nearly 130 years of the Austrian House’s storied heritage as Masters of Light across the worlds of fashion, jewelry, and pop culture.
Entitled Swarovski – Masters of Light from Vienna to Seoul, the exhibition, which was envisioned by Swarovski Global Creative Director Giovanna Engelbert, premiered in Shanghai last fall, and saw its European launch in Milan this summer.
It opens its doors on October 18 at XYZ Seoul in the vibrant Seongsu district. D
The exhibition takes visitors on an immersive journey from the birth of Swarovski in 19th century Vienna to the K-pop scene of 21st-century Seoul through panoramic scenography divided into seven Chambers of Wonder.
Blue Pongtiwat Tangwancharoen
On October 18, Swarovski celebrated the arrival of its landmark traveling exhibition in Korea’s capital of K-pop. The star-studded event, held at XYZ Seoul in the vibrant Seongsu district, was attended by Swarovski local ambassador in Korea, Kim Chaewon, of global K-pop sensations LE SSERAFIM, and friends of the House Sung Hanbin, Hwang In-Youp and Blue Pongtiwat Tangwancharoen, all styled in Swarovski.
Kim Chaewon shone in a Millenia choker styled with Matrix jewelry, a Millenia watch and a Lucent ring.
Sung Hanbin, leader of ZEROBASEONE, wore a Masters of Light Seoul exclusive Teddy pendant, Dextera pearl jewelry, a Matrix Tennis necklace and Octea Moon watch.
Actor Hwang In-Youp was radiant in an Idyllia brooch, Dextera pendant, Dextera Lux watch, and Matrix rings paired with a monochrome outfit for maximum shine.
Blue Pongtiwat Tangwancharoen dialed up the drama in custom Swarovski Matrix body jewelry, a Matrix brooch, a Millenia necklace, Millenia earrings, and a ring stack including Matrix, Hyperbola and Lucent rings.
Guests enjoyed a pre-party tour of the exhibition, which was envisioned by Global Creative Director Giovanna Engelbert, and celebrates almost 130 years of the Austrian House’s heritage, savoir-faire, and influence across the worlds of fashion, jewelry, and pop culture.
In a special display, visitors will see custom outfits from LE SSERAFIM‘s CRAZY music video, designed in collaboration with Swarovski and embellished to sparkle with every move of the group’s dynamic choreography. Also featured are the crystal microphones used during LE SSERAFIM’s recent performance at the 2024 MTV Video Music Awards, adorned with a total of 24,000 Swarovski crystals. The five microphones were individually designed by the group’s members, who each selected their own design and color combinations.
Masters of Light brings together an exceptional selection of crystal-embellished masterpieces from noted fashion houses including Armani, Balenciaga, Fendi, Alexander McQueen, Saint Laurent, and Paco Rabanne.
