YouTube is excited to announce the launch of its Shopping affiliate program in Thailand, initially partnering with e-commerce platform, Shopee. This new program allows creators to earn commissions when viewers purchase products that they recommend, providing viewers with a seamless shopping experience. YouTube Shopping affiliate program empowers creators to diversify their income, while viewers can seamlessly discover and purchase items they love. This enhances the shopping experience for millions of Thais across the country.
Thailand marks the fourth country in the world for YouTube’s Shopping affiliate program expansion, and second in Southeast Asia, following the successful launch in Indonesia. Eligible creators in Thailand can now register for the YouTube Shopping affiliate program and earn commissions by tagging products sold on Shopee in their videos.
“YouTube is a unique platform that connects viewers, brands, and creators. Our Shopping affiliate program takes this connection to the next level, empowering creators to monetize their content and providing viewers with a seamless shopping experience. By recommending products directly in their videos, creators can add value for their communities, while brands can gain access to a trusted network of influencers to promote their products. We’re thrilled to introduce the YouTube Shopping affiliate program in Thailand, partnering with Shopee, following successful launches in the US, Korea, and Indonesia. This is an exciting opportunity for Thai creators to explore new revenue streams, and for brands to reach a wider audience,” said Mukpim Anantachai, Head of YouTube Partnerships, Thailand.
Shoppable videos on YouTube: Enabling the future of shopping in Thailand
Mukpim Anantachai
This expansion taps into Thailand’s thriving digital economy, which is projected to reach a Gross Merchandise Value (GMV) of $50 billion by 2025. As a major driver of Thailand’s digital economy, the e-commerce sector, representing 61% of total digital GMV in 2023, is poised for continued growth, reaching $30 billion by 2025[1].
YouTube is uniquely positioned to support this growth, as it’s not only a platform for entertainment and information but also a powerful destination for shopping inspiration. In Thailand, this sentiment is further supported by Kantar survey, as 87% of viewers in Thailand agree that YouTube helps them decide what to purchase[2]. In addition, 93% of the respondents agree that because of the information found on YouTube, they felt confident about the purchase they made[3].
In 2023 alone, people around the world watched over 30 billion hours of shopping-related videos on YouTube[4], demonstrating their trust in creators’ recommendations and their desire for authentic product reviews and demonstrations. This deep engagement with shopping content on YouTube underscores the platform’s potential to drive commerce and support businesses of all sizes.
“YouTube’s commitment to fostering a thriving digital ecosystem is evident in the launch of our Shopping affiliate program. By continually enhancing the shopping experience on our platform, we aim to further bolster the country’s digital economy and further support local brands as well as small and medium businesses to grow and thrive,” added Mukpim Anantachai, Head of YouTube Partnerships, Thailand.”YouTube’s commitment to fostering a thriving digital ecosystem is evident in the launch of our Shopping affiliate program. By continually enhancing the shopping experience on our platform, we aim to further bolster the country’s digital economy and further support local brands as well as small and medium businesses to grow and thrive,” added Mukpim Anantachai, Head of YouTube Partnerships, Thailand.
Creators who meet the eligibility criteria can join the program by completing a simple registration process, which will give them access to tag products from brands, small and medium-sized businesses and micro-enterprises sold on Shopee in their content. YouTube plans to invite more partners to the affiliate program in the future to expand the taggable product options for creators and support more brands from all sizes to introduce their products through different creator videos.
To cement this success, YouTube is partnering with Shopee to launch the YouTube Shopping affiliate program in Thailand. Shopee, recognized by Campaign 360 as not only the most beloved brand but also the provider of the best shopping experience, has a strong track record of supporting sellers and consumers in the country. This collaboration aims to empower creators and MSMEs while enhancing the
Karan Ambani
overall shopping experience on YouTube.
We are delighted to partner with YouTube on this innovative program, marking a significant milestone as Shopee expands collaboration with a leading video platform. We are confident that this partnership will empower Shopee sellers in Thailand to broaden their reach through engaging content created by YouTube creators. We have already witnessed the power of impactful content in boosting sales for our sellers through features like Shopee Live and Shopee Video. This collaboration will further enhance opportunities for our sellers,” shared Karan Ambani, Director of Commercial, Shopee (Thailand).
Seamless purchase of products recommended by your favorite creators on videos, Shorts, or live streams
With YouTube Shopping, viewers can conveniently start shopping while watching content from their favorite creators. You can check the full list of tagged products and information about each product at a glance in the description section and ‘Product’ section of the video. If you click on a product you like, it will take you directly to an external sales page for quick and easy purchase. Creators also have the flexibility to tag products, both in existing and new videos, and pinning them during live streams
By seamlessly integrating shopping into their content, the YouTube Shopping affiliate program offers Thai creators another powerful tool to engage their audience and build deeper connections. This program complements existing monetization options like Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat and Super Stickers, providing a comprehensive suite of tools for creators to thrive on the platform.
“Over the past month, our DOM channel had the opportunity to try the YouTube Shopping affiliate program and found it to be highly beneficial for both creators and viewers. It allows us, as creators, to easily recommend quality products to our audience, providing opportunity to generate income through commissions. At the same time, it enhances the shopping experience for our viewers and fans on YouTube. I believe this program will drive sustainable growth for both creators and the platform alike,” said Songsak Panyatharak, Creator on YouTube.
