Capella Hotels and Resorts, crowned the World’s Best Hotel Brand by Travel + Leisure in 2023 and 2024, is gearing up for a landmark debut in South Korea’s bustling capital. In partnership with Heonin Town Development Ltd., Capella will introduce Capella Residences Seoul, an exclusive collection of bespoke luxury homes set to launch in 2027. Positioned in the vibrant Gangnam district’s Seocho-gu area, this ambitious development promises to elevate Seoul’s luxury residential market to unprecedented heights.
A New Era of Luxury Living in South Korea
Seoul, known for its dynamic mix of cutting-edge innovation and deep-rooted cultural traditions, will soon be home to Capella Residences. This property promises to blend sophistication, heritage, and modernity. The collaboration with Heonin Town Development Ltd. is more than just a construction project; it’s a transformative step forward for Seoul’s luxury real estate market, aiming to set a new benchmark for elegance and exclusivity.
Lynn Woo, a Heonin Town Development Ltd. representative, expressed her excitement about the partnership, stating, “Our vision is to introduce an unparalleled living experience curated by a world-class brand in one of Seoul’s most unique and stunning environments. Capella’s arrival will elevate a new benchmark for luxury living in South Korea.”
Capella’s Expansion: More Than Just a Residence
Capella is known for creating immersive cultural experiences, ready to bring its unique luxury hospitality brand to Seoul. With an already robust global presence in iconic locations like Singapore and Shanghai, Capella Residences Seoul will continue the tradition of delivering an extraordinary blend of heritage, innovation, and lifestyle experiences. This newest addition will perfectly harmonize the urban pulse of Gangnam’s innovation hub with the peaceful allure of Seocho-gu’s lush greenery.
In describing the location, the Seocho-gu district stands out as an urban oasis. It combines modern corporate infrastructure with serene natural landscapes, making it the ideal backdrop for Capella’s philosophy of honouring local culture while offering the ultimate luxury.
The Vision of Capella Residences Seoul
At the heart of this venture is a shared belief between Capella and Heonin Town Development Ltd. to create more than just homes. Cristiano Rinaldi, President of Capella Hotel Group, emphasized that this lifestyle offering will surprise, delight, and redefine luxury living in South Korea. “Seoul’s transformation over the past few decades has been incredible. It’s a city where cutting-edge innovation and rich traditions coexist in fascinating ways—much like our brand ethos. We are thrilled to partner with Heonin Town Development Ltd. to launch Capella Residences Seoul,” said Rinaldi.
The project will cater to those who appreciate high service standards, aesthetic beauty, and a culturally immersive living environment. The residences will reflect Capella’s award-winning dedication to exceptional service and thoughtful design, ensuring that every moment is meticulously curated.
Capella’s Global Standard of Excellence
With the expansion into Seoul, Capella Hotels and Resorts continues to build upon its illustrious legacy. Its flagship properties, such as Capella Singapore and Capella Shanghai, have already earned a spot among the World’s 50 Best Hotels, and Capella Residences Seoul is poised to follow suit.
The development underscores the brand’s commitment to providing the world’s most discerning clientele with not just luxury homes but transformative experiences. Each residence will reflect Capella’s global standard of excellence—offering world-class amenities, stunning architecture, and a personalized approach to service that promises to turn daily living into a curated experience.
Setting a New Standard for Seoul’s Real Estate Market
The arrival of Capella Residences Seoul marks an exciting new chapter for South Korea’s high-end real estate sector. This project aims to attract local and international buyers who seek a place to live and a luxurious sanctuary where lifestyle, art, and nature converge. Lynn Woo captured the essence of this bold vision: “Capella Residences Seoul is not simply a residence; it is a gateway to a world where every moment is curated, every detail perfected, and every stay becomes an unforgettable story.”
This grand vision aligns with the growing demand for bespoke luxury in South Korea. As Seoul continues to rise as a global city, Capella Residences will be ideally positioned to offer a one-of-a-kind living experience that meets the highest expectations of today’s affluent homeowners.
As 2027 approaches, anticipation for Capella Residences Seoul builds. With its unique combination of cultural immersion, world-class service, and architectural excellence, this development is set to redefine luxury living. By integrating seamlessly into Seoul’s vibrant and evolving cityscape, Capella will offer residents a home and an extraordinary way of life.
Written by: Michelle Warner
