Iconic British travel brand Antler, known for its premium luggage and accessories inspired by an enduring commitment to travel, is thrilled to announce the November opening of its first bricks-and-mortar store in Sydney.
As the first step in Antler’s expansion into physical retail in Australia, the Sydney store opening marks a significant chapter in the brand’s global growth journey, highlighting its commitment to extending its presence beyond online retail and enhancing customer access to its renowned travel collections.
As part of a broader plan to establish a physical and digital footprint in premium locations worldwide, Homebush DFO has been strategically chosen as the first location in Sydney due to its reputation as luxury shopping destination, housing brands such as Oroton, Prada, The North Face, and Nike.
Antler’s Managing Director, Kirsty Glenne, says, “Opening a bricks-and-mortar store in Sydney is an important strategic initiative for Antler, part of a larger global expansion strategy within which Australia is a priority region. Homebush is an exciting premium retail destination that we wanted to test alongside other great brands such as Prada, Burberry, and Jimmy Choo. As our first physical retail proposition here, customers will be able to immerse in the full brand experience and Antler product quality in person.”
Enabling the brand to build stronger connections with its Australian customers, the store – sleek and modern in design – will offer a curated, immersive and customer-centric experience. Customers will be invited to discover travel collections which combine superior functionality with timeless style, reinforcing Antler’s position as a leader in premium travel goods.
From innovative luggage solutions to stylish travel accessories, the store will offer exclusive collections designed to meet the needs of ‘those who travel often’ without compromising on quality or style.
Celebrating the opening of its first New York City store in July 2024, Antler continues its global expansion with the addition of key partners Bloomingdales; Nordstrom (USA); La Rinascente (Italy); KaDeWe (Berlin); and Printemps (Paris) to its physical and digital wholesale portfolio.
Antler’s first Sydney store will open at Homebush DFO late November 2024.
