Havila Voyages has reached a significant milestone by being among the first companies to secure the prestigious “Made in Norway” trademark. This accolade highlights its commitment to quality, sustainability, and Norwegian heritage. Awarded by Innovation Norway as part of the government-backed “Hele Norge Eksporterer” initiative, this certification places Havila Voyages in the spotlight as a standard-bearer for Norwegian excellence on a global stage.
Reinforcing Norway’s Legacy of Excellence
With roots deep in Norway’s coastal traditions, Havila Voyages has carved out a distinguished position as a critical player in the country’s travel and tourism sector. The company is now authorized to use the “Made in Norway” mark, a coveted symbol designed to enhance the international competitiveness of Norwegian companies. This label represents a strict adherence to Norwegian origin, sustainability, and product quality—values that have long been at the heart of Havila’s operations.
Havila Voyages’ CEO, Bent Martini, expressed immense pride in this achievement. “We are incredibly honored to be recognized as part of the ‘Made in Norway’ scheme. Our company’s ownership and operations are deeply rooted in Norway’s coastal business traditions, which have thrived for over 130 years. This trademark strengthens our identity and affirms our commitment to showcasing Norway’s finest offerings to travelers from around the globe,” Martini remarked.
The journey to obtaining the trademark was no small feat. It required meeting rigorous criteria that ensured Norwegian ownership and a significant contribution to value creation within Norway. This includes creating jobs, bolstering the local economy, and maintaining high standards of sustainability across all operations.
Supporting Norwegian Coastal Communities
One of the core elements of Havila Voyages‘ mission is its role in supporting Norway’s coastal communities. By integrating local suppliers into its operations, the company amplifies economic activity along its routes. “Every day, our voyages help boost business for our suppliers and the ports we visit. Our commitment to serving locally sourced food onboard is part of a broader strategy to reduce food waste and minimize environmental impact—actions that are not only sustainable but economically sensible,” Martini explained.
The company’s dedication to sustainability doesn’t stop there. Havila’s ships are designed with eco-friendly technology, minimizing emissions and ensuring a greener voyage. By offering locally sourced Norwegian cuisine and collaborating with small businesses, Havila Voyages serves as an economic lifeline to the communities it passes through.
The communities along Norway’s coastline are not just business partners for Havila; they are a fundamental part of its identity. The company’s new, state-of-the-art vessels showcase the best Norwegian craftsmanship, with furniture and interiors sourced from local suppliers. “Our passengers don’t just experience Norway’s beauty—they experience Norway itself in every detail of our service,” Martini emphasized.
Revolutionizing the Travel Experience
The fleet of Havila Voyages’ newly built ships is a testament to innovation. These vessels, which feature advanced Norwegian technology, have been meticulously designed to create an unparalleled travel experience along Norway’s iconic coastline. With a focus on silence, comfort, and purity, these ships offer passengers the opportunity to immerse themselves in the breathtaking landscapes of Norway—far from the hustle and bustle of everyday life.
“More than ever, travelers are seeking out experiences that prioritize peace, tranquility, and connection with untouched nature,” Martini said. “Our modern ships provide a serene and luxurious way to explore Norway’s spectacular coastline in ways that no other operator can match. The quiet technology onboard ensures that our passengers can enjoy the awe-inspiring surroundings without the distractions of modern life.”
A Proud Commitment to Sustainability
Sustainability is at the forefront of Havila Voyages’ mission, aligning perfectly with the values behind the “Made in Norway” certification. The company’s approach to eco-friendly cruising sets it apart from competitors. Havila ensures its voyages have a minimal ecological footprint by employing clean energy solutions and prioritising environmental stewardship.
“We are incredibly proud that our ships reflect the best of Norwegian innovation and technology, built with sustainability in mind,” Martini noted. “This certification not only acknowledges the quality of our vessels but also our dedication to preserving the environment for future generations.”
The Future of Norwegian Tourism
As one of the pioneers in earning the “Made in Norway” trademark, Havila Voyages is poised to redefine the travel experience, putting Norwegian craftsmanship, heritage, and environmental responsibility at the forefront of its business. The company’s success is a win for Havila and a boost for the Norwegian tourism industry.
The “Made in Norway” label promises to be a game-changer for Norwegian companies looking to enhance their visibility and competitiveness on the global stage. It will enable businesses like Havila Voyages to proudly showcase their origins, attract international travellers, and create synergies across various sectors within Norway.
By embracing its coastal heritage and remaining steadfast in its commitment to sustainability, Havila Voyages is set to chart a new course in the world of luxury travel—one that remains deeply rooted in Norway’s proud traditions and natural beauty.
In securing the “Made in Norway” trademark, Havila Voyages has demonstrated its leadership in Norwegian innovation, sustainability, and tourism. As the company grows, it will remain a beacon of excellence, guiding travellers on unforgettable journeys along one of the world’s most stunning coastlines.
Written by: Octavia Koo