Queensland is mourning the loss of one of its greatest tourism champions, Sir Frank Moore, who passed away peacefully this week at the age of 94. Sir Frank was pivotal in shaping Queensland’s tourism landscape, leading to its global recognition as a top-tier travel destination.

Widely regarded as a visionary, Sir Frank Moore was instrumental in establishing the Queensland Tourist and Travel Corporation, the precursor to today’s Tourism and Events Queensland (TEQ). Serving as Chair from 1978 to 1990, he played a crucial role in transforming the state’s tourism strategy, ensuring it remained competitive internationally.

One of Sir Frank’s most enduring legacies is his contribution to developing the international airports in Townsville and Cairns, which paved the way for a significant boost in overseas visitors. He was also a central figure in Queensland’s successful hosting of the iconic World Expo 88 in Brisbane, which marked a turning point for the region’s global profile.

Sir Frank’s influence extended beyond state borders. He was a leading voice in national tourism policy and served on various industry bodies. His commitment to sustainable tourism led to the development of the Cooperative Research Centre for Sustainable Tourism. This move was ahead of its time in recognizing the need to balance tourism growth and environmental preservation.

Sir Frank Moore was knighted in 1983 and later recognized with an Officer of the Order of Australia and a Centenary Medal for his outstanding contributions. TEQ Chair Grant Hunt and TEQ CEO Patricia O’Callaghan expressed the industry’s deep gratitude for Sir Frank’s lifelong dedication.

“Sir Frank’s fingerprints are on so many of Queensland’s greatest tourism successes. His legacy will continue to inspire generations to come,” said O’Callaghan.

Rest in peace, Sir Frank, and thank you for paving the way for the industry’s future. Your vision and leadership will never be forgotten.

Written by: My Thanh Pham

======================================