In a bold move set to redefine budget travel in the Geneva region, EasyHotel, the innovative low-carbon hotel chain, has unveiled plans to open a new property in Ferney-Voltaire, France, in early 2027. Strategically located near the Swiss border and Geneva’s bustling metropolis, this latest venture promises to offer affordable, eco-conscious accommodations while cementing EasyHotel’s growing presence in Europe. Supported by an €8.6 million loan from BRED Banque Populaire, this is EasyHotel’s third consecutive financing partnership with the bank, underscoring the brand’s ambitious expansion across the continent.

The announcement comes at a time of significant momentum for EasyHotel, with many new hotel projects currently under development, including six confirmed properties. The company’s CEO, Karim Malak, expressed excitement about this latest venture, highlighting the hotel’s strategic location and role in boosting EasyHotel’s footprint in key international hubs.

A Strategic Location with Seamless Connections

Positioned in Ferney-Voltaire, the hotel will benefit from proximity to Geneva Airport, a critical gateway for international travellers. The recently extended tramway line 15 will provide a seamless 15-minute connection to the airport and a 25-minute link to Geneva’s city centre. This connectivity makes the hotel an attractive option for business and leisure travellers, particularly those attending events at the nearby Palexpo International Conference and Exhibition Centre.

In addition to its transportation links, the hotel is conveniently located near a large shopping centre with multiple dining options, further enhancing the guest experience. With 141 low-carbon bedrooms, the new EasyHotel will cater to a wide range of travellers, offering a mix of standard, superior, and family rooms. Guests can expect the signature EasyHotel experience: no unnecessary frills but essential comforts such as premium soundproofing, blackout curtains, and 4-star mattresses designed for optimal rest.

Commitment to Sustainability and Value

EasyHotel’s commitment to sustainability shines through in its latest development. The low-carbon design aligns with the brand’s broader mission to minimize environmental impact while maintaining affordability. This ethos extends to the hotel’s amenities, which include electric vehicle charging stations, catering to the growing demand for eco-friendly travel options.

Guests will also enjoy a continental breakfast and parking for 60 vehicles, including spaces for electric cars, underscoring the company’s focus on sustainability and convenience. By eliminating redundant services and focusing on core essentials, EasyHotel ensures that travellers receive excellent value for money without compromising comfort.

A Proven Partnership with BRED Banque

To finance this project, EasyHotel has once again turned to BRED Banque Populaire, marking the continuation of a successful relationship between the two entities. This €8.6 million loan follows a previous €6.75 million loan secured last May for constructing a new hotel in Marseille, reflecting BRED’s confidence in EasyHotel’s business model and growth potential.

Karim Malak emphasized the importance of this partnership in a statement, saying, “Our team has done a fantastic job in securing additional funding to make this project possible, and it is a testament to our continued positive relationship with BRED.” The collaboration with BRED is pivotal in enabling EasyHotel to execute its expansion strategy and deliver low-carbon, affordable accommodation options in key European markets.

Expanding Across Europe’s Major Cities

The new Ferney-Voltaire hotel is part of EasyHotel’s broader growth strategy, which includes expanding its presence in major cities across Europe. With 49 hotels already in operation, including locations in Zurich, Basel, and Paris Charles de Gaulle Airport, EasyHotel is well on its way to becoming a dominant player in the European budget hotel sector. The brand’s future projects include Barcelona, Valencia, Alicante, and Madrid developments, further solidifying its commitment to growth and sustainability.

In 2023, EasyHotel achieved record-breaking revenue, surpassing €100 million for the first time, driven by increased guest numbers. The company’s strong financial performance and growing portfolio of low-carbon hotels highlight its success in catering to the modern traveller’s demands for value and sustainability.

Building on EasyJet’s Success

EasyHotel’s connection to easyJet is a crucial advantage, with the airline operating a base at Geneva Airport since 1999. This synergy strengthens EasyHotel’s brand recognition in the region, making it an ideal choice for budget-conscious travellers familiar with easyJet’s no-frills, value-driven approach. Karim Malak said, “The new opening in Geneva is fascinating for us as it strengthens our presence in a key international hub and builds on our strong brand recognition with easyJet.”

Conclusion

As EasyHotel continues its rapid expansion across Europe, the opening of its Ferney-Voltaire location in 2027 is set to be a milestone in the company’s growth. With a focus on sustainability, affordability, and strategic partnerships, EasyHotel is poised to meet the evolving needs of travellers seeking low-carbon accommodations without sacrificing comfort or convenience. The brand’s latest project, supported by a robust financial partnership with BRED Banque, signals a bright future for EasyHotel as it solidifies its position as a leader in Europe’s budget hotel sector.

Written by: Octavia Koo

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