TAG (The Appointment Group), a global travel and event management leader, has proudly announced its partnership with SXSW Sydney 2024 as the event’s official travel provider. This pivotal collaboration marks another milestone for TAG, aligning with its mission to deliver bespoke, high-end travel solutions to the world’s most influential industry leaders, innovators, and creators.
As the preferred travel provider, TAG will offer exclusive services and curated experiences throughout the week-long event. Their expertise will extend beyond standard travel arrangements, helping attendees make the most of the most significant convergence of tech, innovation, gaming, music, and entertainment in the Southern Hemisphere. SXSW Sydney 2024 is set to host more than 1,000 unique events, featuring a dynamic mix of conferences, keynote speakers, workshops, screenings, social gatherings, and professional networking opportunities.
Leading the Conversation on the Future of Travel
One of the highlights of TAG’s involvement at this year’s SXSW Sydney will be their exclusive panel discussion titled “Trends, Technology, and the Future of Business and Lifestyle Travel.” This session promises to dive into the rapidly evolving landscape of travel, shaped by cutting-edge technology and the growing demand for sustainability.
Shane Barr, Managing Director of TAG APAC, will spearhead this engaging conversation, joined by esteemed industry figures such as Kerrie McCallum, Head of Travel, Food, and Health at News Corp; Dean Long, CEO of the Australian Travel Industry Association (ATIA); and Dean Jones, Vice President of Commercial, East Asia & Pacific at IHG. These thought leaders will unpack the significant changes AI, automation, and data analytics are bringing to corporate and leisure travel.
In a statement, Barr shared his excitement:
“We’re thrilled to partner with SXSW Sydney as their preferred travel provider. TAG’s commitment to supporting visionary creators aligns perfectly with the ethos of SXSW. Our goal is to enhance the experience for attendees, ensuring that every travel need is met with the highest level of service. Our panel will explore how technology and personalization are shaping the future of travel in ways that are both thrilling and challenging.”
A Pioneering Event with Industry Visionaries
This year’s SXSW Sydney is expected to surpass the success of its inaugural event, positioning itself as a premier platform for showcasing global talent and innovation. Featured speakers include Katherine Bennell-Pegg, an Australian astronaut at the Australian Space Agency; Sofia Hernandez, the Global Head of Business Marketing at TikTok; Johann Hari, the New York Times best-selling author of “Magic Pill” and “Stolen Focus”; and renowned human rights lawyer Jennifer Robinson, a key legal figure representing Julian Assange and WikiLeaks.
These thought-provoking sessions, combined with cutting-edge exhibitions, performances, and screenings, promise to provide invaluable insights into the future of tech, media, and entertainment. SXSW Sydney 2024 will highlight new, disruptive technologies, trends, and ideas shaping the future of industries around the globe.
TAG’s Proven Expertise
Founded in 1988, TAG has become synonymous with delivering exceptional travel management services. It caters to some of the world’s most prestigious industries, including entertainment, corporate, and VIP sectors. Its high-touch, personalized approach has revolutionized travel planning, offering seamless solutions for even the most complex itineraries.
Operating from 20 locations globally, TAG’s six specialist divisions—corporate, production, touring, events, investment management, and private travel—provide clients with a robust network of experts to address any travel need. In recent years, TAG has significantly expanded its presence in the Asia-Pacific (APAC) region, with offices in Sydney, Melbourne, Gold Coast, Singapore, Wellington, and Auckland. With over 150 professionals, TAG continues to lead the way in delivering tailored, innovative travel experiences.
Networking and Engagement Opportunities
In addition to providing top-tier travel solutions, TAG will host several exclusive networking events at SXSW Sydney 2024. Attendees will have the chance to connect with industry peers and leaders during TAG’s coffee breaks and happy hour sessions, fostering valuable conversations and collaboration. These casual meet-ups will be ideal opportunities for attendees to forge new relationships and strengthen connections within their fields.
Don’t Miss Out – Get Your Tickets Now
SXSW Sydney 2024 will occur from 14 – 20 October 2024 at the International Convention Centre (ICC) Sydney. Tickets are now available, with options for all access, industry-specific events, and individual sessions.
To ensure a seamless experience, TAG offers travel arrangements to those attending SXSW Sydney, including flights and accommodation. For more information or to book your travel, contact TAG at sxswsydneydelegates@tag-group.com.
For additional event details and to purchase tickets, visit SXSW Sydney’s official website.
Written by: Karuna Johnson
