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BARCODE, the leading, all-natural performance water, is proud to announce a multi-year partnership with the Miami HEAT. Beginning at the start of the 2024-2025 NBA season, BARCODE will serve as the official performance drink of the three-time NBA Champion team, reinforcing the shared commitment to health, top performance, and leadership between the two brands.

As part of this 5-year partnership, BARCODE will be integrated into various aspects of the team’s operations, including providing the Miami HEAT athletes with a next-generation hydration option that is designed to optimize both on-court performance and overall health. BARCODE offers athletes a healthier alternative to traditional sports drinks,without added sugars. BARCODE is plant-based and packed with essential vitamins like Vitamin D, B6, B12, Magnesium, and Ashwagandha.

“Partnering with BARCODE allows us to support our players with a clean natural hydration and promote healthier lifestyles on and off the court,” said Glen Oskin, Vice President of Corporate Partnerships for The HEAT Group. “We are thrilled to align with a brand that shares our values of health and community.”

As the proud performance drink, BARCODE will be featured prominently during home games, including on team benches, branded cups, coolers, squeezeboxes, towels, and other NBA-approved equipment. In addition to game-day exposure, the Miami HEAT’s home locker room and training center will feature a fixed display of BARCODE, ensuring players have constant access to premier hydration. BARCODE will enhance fan engagement by sponsoring in-arena promotions during four home games throughout the season giving fans the chance to participate in exciting on-court activations.

The partnership with the Miami HEAT strengthens BARCODE’s growing presence in professional basketball, following recent collaborations with leading NBA teams like the Brooklyn Nets and San Antonio Spurs.

“We are honored to partner with one of the most iconic teams in the NBA and further our presence in the Miami market,” said Mubarak “Bar” Malik, CEO and Founder of BARCODE. “As we continue to grow the presence of our brand in the amazing city of Miami, we are proud to bring clean, healthy hydration to the HEAT athletes and the incredible HEAT fans in the community.”