PriceTravel Holding, the fastest-growing distribution company in Latin America, has announced a significant milestone in the Argentinian market through its distribution platform, PriceTravel Connect. Year-to-date, the company has achieved a 57% increase in revenue and a 50% rise in passengers, compared to the previous year. This announcement comes at the FIT Tourism Fair, taking place in Buenos Aires this week.
The remarkable success of PriceTravel Connect in Argentina is largely due to the ongoing integration of high-potential travel agencies into its platform. “In recent months, more than 45 new wholesale agencies from Latin America have joined PriceTravel Connect, with five of these agencies based in Argentina. These agencies now benefit from PriceTravel Connect’s extensive portfolio, which includes over 45,000 direct contracts with hotels in key destinations worldwide,” said Rafael Durand, COO of PriceTravel Holding.
As source market, currently, the top-selling country destinations for the Argentinian market are Mexico and the Dominican Republic, and top city destinations are Riviera Maya, Punta Cana, Cancuìn, Bayahibe, Curaçao, New York, San Andres, Mexico City, Las Vegas and Aruba, where the company plans to extend its direct contracts in the forthcoming year.
Additionally, as a destination, PriceTravel Holding has expanded its hotel portfolio in Argentina by 25% compared to 2023, offering Argentinian travelers a wider selection of accommodations. The main source markets in 2024 include Brazil, Argentina, and Chile, reflecting a shift from the top markets in 2023, which were Brazil, Australia, and the USA.
“We are excited to share these strong results at the FIT Tourism Fair,” added Ivonne Arriola, Wholesale Director of PriceTravel Holding. “Our success, not only in Argentina but across the region, reflects the solid relationships we’ve built with key accounts. PriceTravel Connect is much more than a platform – it serves as a strategic partner, offering unmatched content, advanced distribution capabilities, and cutting-edge technology. We are eager to continue driving growth and supporting our partners in this dynamic market.”
In addition to offering a wide range of attractive accommodation options, the platform provides an exceptional user experience by delivering fast response times, stability, and scalability to securely handle high transaction volumes, monitoring and optimization tools that enable travel agencies worldwide to increase their sales, and content management that meets the highest service standards, ensuring the right product is delivered to the right client in each market. Furthermore, the platform includes advanced distribution intelligence that identifies key market trends in Argentina and enables strategic pricing actions.
PriceTravel Holding is also participating in FIT Latin America with its PriceAgencies brand, a business line that serves over 12,000 retail travel agencies across Latin America, Mexico, and the United States. PriceAgencies offers a unique sales platform with more than 500,000 travel product options worldwide, as well as features and technological tools that enable these agencies to increase their sales and remain at the forefront of the industry.
In this context, more than 10 company executives attending this significant event in Latin America will conduct over 80 meetings, with the objective of establishing various strategic partnerships with key industry leaders, including hotels, wholesale and retail travel agencies, airlines, and destinations.
PriceTravel Holding’s participation in FIT Buenos Aires highlights its commitment to innovation and growth in the Argentinian market, providing attendees with a firsthand look at the new initiatives and offerings the company has planned for the coming year.
