Maison Sport, a leading online booking platform connecting ski enthusiasts with qualified instructors in Europe, has reported a huge boost in bookings from the US over the past 12-months. Bookings made by inbound US travellers doubled for the last season (2023-2024) compared to 2022-2023 and early sales data points towards the continuation of the upwards trend.
The ski company’s current marketplace includes more than 400 resorts in Europe and over 1,300 qualified independent instructors across France, Switzerland, Italy and Austria. Unlike the closed US ski market which primarily operates through one ski school, Europe’s landscape is rich with independent ski instructors, all dedicated to delivering a unique experience to every customer.
European trips offer the opportunity for winter sport enthusiasts to curate a completely bespoke experience coupled with more affordable accommodation, lift passes, and ski lessons. On average, lift passes in the US are up to three times more expensive than in Europe, with prices starting at over $1000 for a six-day lift pass compared to just $300 in Europe. Additionally, ski lessons in Europe are far more budget-friendly, ranging from $284 to $350 for a private half-day lesson, whereas similar lessons in the US can cost nearly $1,000.
Nick Robinson, Co-Founder and CEO of Maison Sport, said: “The Maison Sport business model is something unfamiliar to the current US ski market, however, has proven to be popular with skiers from the US as they opt to vacation in Europe, demonstrating a definite change in the way the ski industry is viewed.
“At Maison Sport, we have revolutionised the ski industry with our tech-first approach which uniquely offers an extensive range of lesson options, allowing skiers to tailor their trip to various levels of ability and budget.
“Our platform also encourages users to experience different outdoor landscapes as well as benefit from a more flexible approach to pricing and lesson types with instructors offering private lessons as well as those for families or larger groups.”
To find your ski instructor and for more details, visit maisonsport.com.
