The focus is on MICE, Weddings and Responsible Tourism.
Kerala Chief Minister Pinarayi Vijayan will inaugurate the 12th edition of KTM-2024. The biennial event, which opens on Thursday, will see 347 state tourism stakeholders showcase their products and interact with 805 international and 2035 Indian buyers and media at Sagara Samudrika Convention Centre.
The inaugural will be held at Le Meridien convention centre, chaired by Tourism Minister P. A. Mohammed Riyas, with Finance Minister K. N. Balagopal as the chief guest.
The Mart will also host an expo on the last day (September 29), which is open to the public.
Of the 808 foreign buyers from 76 countries at KTM 2024, 67 are from the UK, 60 from the Gulf, and 55 from the US. The buyers from Russia total 34, and those from the rest of Europe total 245. There will be 41 buyers from Africa, while the others are from East Asia. As for domestic buyers, Maharashtra (578) tops the list, followed by Delhi (340) and Gujarat (263).
The September 26-29 mart heralds a ‘total digital revolution’ in KTM as the organisers have adopted software that ensures the smooth conduct of B2B meetings. Also, there is a pioneering app that adheres to the green protocol.
A four-day pre-mart tour is being conducted for media persons, vloggers, and influencers. Select buyers will also take a five-day post-mart tour across Kerala.
Written by: Madhura Katti
