In a groundbreaking initiative to elevate Thailand’s business tourism sector, the Thailand Convention and Exhibition Bureau (TCEB) has joined forces with Visa, T2P Co., Ltd., and Central Group to unveil the game-changing “Thailand MICE Visa Prepaid Card.” This strategic launch, designed to bolster Thailand’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, presents unparalleled benefits for MICE travellers and SME operators.
Held at the iconic Sofitel Bangkok Sukhumvit, the event marked a significant milestone in Thailand’s efforts to position itself as a premier destination for global business events. TCEB’s ambitious vision, paired with Visa’s renowned financial expertise, heralds a new era for MICE tourism in Thailand.
“This collaboration not only amplifies Thailand’s standing as a top-tier business event hub but also brings exceptional value to MICE travellers and SME operators,” remarked Mr Chiruit Isarangkun Na Ayuthaya, President of TCEB. “With the ‘Thailand MICE Visa Prepaid Card,’ we aim to enhance the MICE travel experience by offering exclusive privileges that encourage higher spending and longer stays, further contributing to Thailand’s economic growth.”
TCEB and VISA Launch Thailand MICE Visa Prepaid Card Offering Special Privileges for MICE Travelers.
Elevating the MICE Experience with Unmatched Benefits
The Thailand MICE Visa Prepaid Card, with a nominal issuance fee of THB 350, provides an extensive array of benefits designed to enhance the overall business travel experience. These perks include:
- Vouchers for Shopping: MICE travellers can enjoy exclusive vouchers for Central and Robinson Department Stores, ensuring a seamless and rewarding retail experience.
- Accommodation Discounts: MICE travellers can avail up to 17% off at Centara Hotels & Resorts, making premium accommodation more accessible and affordable.
- Transportation Savings: Up to 60% off transportation costs and 15% off limousine services ensure that travelling in comfort and style is always within reach.
- Dining Discounts: Travelers can indulge in Thailand’s vibrant culinary scene with 10% off dining at select restaurants, adding an extra layer of enjoyment to business trips.
- Airport Perks: The card offers free airport luggage storage twice a year and one free luggage delivery annually—an invaluable convenience for frequent travellers.
- Exclusive Hotel Stays: Cardholders can receive up to 25% off hotel stays, giving them access to top-tier accommodations at reduced prices.
Boosting Thailand’s Economy and MICE Industry
Thailand MICE Visa Card.
TCEB has set ambitious targets to acquire 30,000 cardholders by 2025, with a projected 5% increase in per-trip spending. This initiative is expected to generate over THB 200 billion from domestic and international MICE travellers, ultimately contributing THB 400 billion to the national economy.
Mr. Chiruit emphasized the importance of this initiative in positioning Thailand as a high-value destination and driving sustainable growth for the country’s tourism and hospitality sectors. “We believe this card will not only meet the demands of modern business travellers but will also elevate Thailand’s appeal as a high-value, must-visit MICE destination,” he added.
Visa Thailand’s Country Manager, Mr. Punnamas Vichitkulwongsa, echoed these sentiments, stating, “We are delighted to be part of this significant step in digitizing payments for businesses of all sizes. The Thailand MICE Visa Prepaid Card is a tailored solution that not only simplifies transactions but also reflects Visa’s commitment to supporting sustainable economic development and enhancing financial accessibility for B2B operations.”
Seamless Integration with Digital Payment Solutions
To make the card even more user-friendly, it can be topped up via the Deep Pocket app, a convenient and secure digital payment solution. Accepted wherever Visa is used, the Thailand MICE Visa Prepaid Card ensures a seamless payment experience for international and domestic business travellers.
With the convergence of TCEB’s vision and Visa’s financial prowess, the future of Thailand’s MICE industry looks more promising than ever. As the country continues to position itself as a global leader in business tourism, this bold initiative is set to drive economic growth and international prestige.
For more details about the Thailand MICE Visa Prepaid Card and how to apply, visit the official TCEB website at www.businesseventsthailand.com/en/thailandmicevisaprepaidcard.
Written by: Supaporn Pholrach
