The highly anticipated World Travel Market (WTM) London 2024 is set to become the largest in its history as the global tourism industry converges on the UK capital this November. With a projected growth of 7%, this year’s event promises to deliver an unparalleled platform for networking, learning, and business deals across the travel sector. The expansion into additional halls at ExCeL London demonstrates the event’s increasing significance in the international tourism calendar as WTM prepares to host over 4,000 exhibitors worldwide.

Unprecedented Growth and New Exhibitors

From 5 – 7 November 2024, WTM London is expected to witness its most significant gathering of tourism boards, hoteliers, transportation services, technology providers, and experiential travel brands. Among the 4,000 exhibitors, an impressive 80 new names are already confirmed to participate, showcasing the strength and dynamism of the global travel industry. The event continues to be a significant draw for established and emerging brands eager to position themselves at the forefront of travel innovation.

In a significant boost for the destination market, the number of National Tourism Organizations (NTOs) attending has risen by 9%, with over 135 destinations set to participate. Africa has emerged as the fastest-growing region, thanks to the strategic efforts of countries like Morocco and Egypt in reviving their tourism sectors in the post-pandemic world. This increased presence highlights the continent’s rising importance as a key travel destination.

Additionally, the introduction of WTM London’s new ‘Experiences’ zone has triggered an impressive 71% growth in non-destination travel brands. Exhibitors showcasing experiential travel opportunities are increasingly taking centre stage, a testament to the evolving preferences of modern travellers who seek meaningful, transformative experiences.

WTM London 2023.

Notable new exhibitors for this year’s event include KOS Island, VIET Experiences Travel, China Nimbus Travel, Nimax Theatres, and Kuoni Tumlare. Major players such as Jabal Omar Co, Latvia Travel, Grand Prix Grand Tours, Corendon Airlines, Barclaycard Payments, Riyadh Air, Regnum Hotels, Addison Lee, and Stripe Payments join them.

Sector-Wide Growth

Beyond the impressive rise in destination participation, the show has grown substantially in other vital sectors. Accommodation brands have grown by 22%, while the technology sector boasts a 16% increase in exhibitors. These figures reflect the travel industry’s rapid recovery and embrace of technological innovation, with more companies investing in solutions that enhance the customer experience and streamline operations.

Juliette Losardo, Exhibitor Director at WTM London, expressed her excitement about the event’s monumental scale: “2024 will be the best year yet for World Travel Market, with the largest cohort of exhibitors on record. We’re proud to have representation from destinations across the world and continue to grow participation from non-destination and private sector organisations; there are some big new brands this year, and we’re very excited to welcome them!”

A Must-Attend Event for Travel Professionals

WTM London is not just a trade show—it is the beating heart of the global travel industry. This year, over 45,000 verified travel professionals will descend upon ExCeL London, making it the most influential annual travel and tourism calendar meeting point. Losardo continued, “World Travel Market truly is home to the world’s travel trade, and this gathering of over 45,000 verified travel professionals represents the most influential meeting point in the travel and tourism calendar.”

The three-day event promises to offer unrivalled opportunities for attendees to learn, network, and close deals that will shape the travel landscape for the year ahead. From travel agencies and operators to technology and hospitality firms, WTM London is the ultimate destination for industry players seeking to stay ahead of the curve.

Book Now: Limited Spaces Available

Demand for tickets is soaring as the countdown to WTM London 2024 begins. “With the event fast approaching, I encourage visitors to book tickets soon, as it’s filling up fast!” said Losardo. Don’t miss your chance to be part of the year’s most significant and crucial travel event.

For more information and to book your tickets, visit the official World Travel Market website: WTM London.

Written by: Soo James

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