Signature Travel Network, a premier member-owned cooperative of travel agencies, is setting the stage for a transformative future as it kicks off its 2024 Owners’ Meeting in Montreal. Hosted at Le Westin Montreal from September 4 to 7, the highly anticipated event brings together over 460 travel agency owners, preferred partners, and Signature Travel executives for four days of strategic planning, networking, and philanthropic efforts.

This annual gathering is a pivotal platform where industry leaders converge to celebrate achievements, chart the course for future success, and contribute to meaningful charitable initiatives through the network’s foundation, Travel Elevates. The event is more than a meeting; it’s a dynamic space for collaboration and growth, all set in Montreal’s vibrant, historic backdrop.

Strategic Vision and Collaborative Networking

Signature Travel Network’s 2024 meeting is taking place when the travel industry is witnessing a surge in demand and growth. Under the leadership of Alex Sharpe, President and CEO of Signature Travel Network, the cooperative has seen a remarkable 15% increase in preferred partner sales in 2024 compared to 2023. This growth is particularly significant, as more than 1.7 million travellers booked their vacations with Signature’s preferred partners, benefiting from the exclusive perks and services of being part of the Signature community.

“We’re thrilled to bring our Signature family together in Montreal, a city known for its energy and culture,” said Sharpe. “This is not just an event; it’s a chance for us to reflect on our successes, strategize for the future, and foster the deep connections that make our network thrive.”

The meeting is designed to empower travel agency owners with the resources, tools, and strategies they need to grow their businesses and enhance the overall client experience. Workshops and sessions focus on leveraging Signature’s innovative technology, cultivating relationships with preferred partners, and sharing best practices among peers.

A Focus on Philanthropy: Travel Elevates Charity Auction

One of the key highlights of the Owners’ Meeting is the charity auction dinner on September 6, held in support of Travel Elevates, Signature’s charitable foundation. This year’s auction is significant, as all proceeds will go toward funding the 2025 Travel Elevates Global Impact Grants. These grants, which have already made a profound difference in communities around the globe, focus on areas such as early childhood education, career development—particularly for women entrepreneurs—sustainable agriculture, and technological infrastructure.

In the past 18 months alone, Travel Elevates has provided over $1 million in funding for global community projects, benefiting regions like Africa, Cambodia, Honduras, Panama, Thailand, and Mexico. One standout initiative was providing emergency aid to Maui, where three nonprofit organizations received critical wildfire relief support.

“We are proud to uphold our tradition of giving back to the communities that rely on tourism for economic development,” said Sharpe. “The charity auction dinner is Travel Elevates’ largest fundraiser of the year, and it’s a testament to the collective power of our network to make a tangible difference.”

Industry Leaders Speak on the Importance of the Owners’ Meeting

Ryan Hansen, President and Chief Operating Officer of Bon Voyage Travel and Treasurer of Signature’s Board of Directors, emphasized the event’s unique value, stating: “The Signature Owners’ Meeting is by far the most anticipated gathering of the year for our agency. It’s an unparalleled opportunity to connect with key supplier partners and learn about Signature’s incredible resources. But beyond that, the chance to collaborate with fellow agency owners and exchange insights on growing our businesses is truly invaluable.”

Hansen’s sentiments are echoed by many of the attending travel leaders, who view the Owners’ Meeting as the ideal environment for both business development and personal growth. The meeting fosters relationships that are key to expanding travel opportunities and ensuring that Signature members continue to lead the industry with exceptional service and innovative offerings.

Looking Ahead: The Future of Signature Travel Network

As the travel landscape evolves, Signature Travel Network remains at the forefront, driving innovation and expanding its influence in the global market. The 2024 Owners’ Meeting is a testament to the network’s unwavering commitment to its members and the communities they serve.

Signature Travel Network offers an unmatched platform for travel agencies looking to elevate their business through exclusive partnerships, cutting-edge tools, and a vibrant community of industry leaders. Agencies interested in joining this thriving cooperative can learn more by visiting the Signature Travel Network.

This year’s Owners’ Meeting in Montreal promises to be more than just a reflection of past successes—it’s a launchpad for the future of travel. By combining strategic growth with a strong sense of community and philanthropy, Signature Travel Network continues to set the standard for excellence in the travel industry.

Written by: Jill Walsh

======================================