The 2024 World Travel & Tourism Council (WTTC) Global Summit is poised to be a landmark event, with former U.S. Secretary of State John Kerry confirmed as the keynote speaker. Taking place from October 8-10 in Perth, Western Australia, this summit will bring together some of the most influential voices in the travel and tourism industry. Kerry’s inclusion, renowned for his tireless work on climate change and international diplomacy, underscores the event’s focus on sustainability and global collaboration.

A Lifetime of Leadership

John Kerry’s extensive career in public service makes him uniquely qualified to address the global challenges facing travel and tourism today. As the 68th U.S. Secretary of State, Kerry spearheaded nuclear non-proliferation and counter-terrorism efforts. In 2015, he signed the Paris Agreement on behalf of the United States, cementing his legacy as a climate change pioneer. In 2021, the Biden administration appointed him as the first Special Presidential Envoy for Climate, becoming the first official to sit on the U.S. National Security Council with a sole focus on climate issues.

Kerry’s military service during the Vietnam War, which earned him accolades including the Silver Star, Bronze Star, and three Purple Hearts, highlights his deep commitment to global peace and security. His lifetime of service was further recognized when he was awarded the Presidential Medal of Freedom in 2024. Beyond his political career, Kerry is also a best-selling author, reflecting his leadership on issues ranging from environmental protection to international diplomacy.

WTTC’s Commitment to a Sustainable Future

The 2024 Global Summit will spotlight tourism’s role in addressing the world’s most pressing challenges. WTTC President & CEO Julia Simpson emphasized the alignment between Kerry’s mission and the goals of the organization, stating:

“We are honoured to welcome Secretary John Kerry as a keynote speaker at our Global Summit in Perth. His unparalleled experience and dedication to tackling climate change and global challenges align perfectly with our mission to drive a more sustainable and resilient future for the Travel & Tourism sector. His insights will undoubtedly inspire our sector as we come together to forge innovative solutions that balance economic growth with our responsibility to protect our planet.”

This year’s summit comes at a pivotal time for the travel industry. Global tourism is rebounding from the impacts of the COVID-19 pandemic and confronting the need for greener, more sustainable practices. Industry leaders and government representatives will convene to collaborate on solutions that ensure the sector’s long-term resilience while protecting the environment.

A Star-Studded Lineup

Australian conservationist and television personality Robert Irwin will join Kerry on the summit stage. A passionate advocate for wildlife preservation, Irwin has followed in his father’s footsteps, gaining international recognition for his work in conservation and environmental education. As a producer, author, and photographer, Irwin influences global attitudes toward the natural world. His appearance at the summit will serve as a reminder of the vital role biodiversity plays in sustainable tourism.

Why This Summit Matters

With climate change and sustainability as top priorities, the 2024 WTTC Global Summit promises to shape the future of global travel. Leaders from across industries will have the chance to hear from John Kerry, whose experience and vision will drive forward discussions on how to grow the tourism sector responsibly.

For more information and a complete list of speakers, click here.

Written by: Soo James

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