In a bold move to boost international tourism, Seoul has launched its latest promotional video series, “Feel Soul Good,” featuring Jin of BTS, the global K-pop sensation and Honorary Ambassador of Seoul Tourism. The campaign’s debut video, “LOVE, MY SOUL,” premiered on August 29, igniting excitement across social media and YouTube. This grand campaign, designed to elevate Seoul’s profile as a world-class destination, comes with a series of visually stunning films showcasing the diverse experiences the South Korean capital offers travellers.

A Phenomenal Start: Global Reach and Massive Engagement

The campaign’s teaser alone, released on August 26, garnered an astonishing 2.46 million views within three days, setting the tone for the highly anticipated series. Starring Jin, a beloved figure among millions of fans worldwide, the teaser has sparked a global buzz around Seoul’s tourism efforts.

Seoul’s tourism promotional films are now live on the official YouTube channel, VisitSeoul TV, providing an immersive experience for audiences globally. Fans and viewers are invited to engage with the content through an innovative online event, where participants can leave comments on the videos to win exclusive prizes. These giveaways include luxury accommodations at five-star hotels and dining experiences at renowned Korean restaurants, further enticing global tourists to explore the city firsthand.

Capturing Seoul’s Essence Through Jin’s Journey

The first instalment, “LOVE, MY SOUL,” opens with Jin delicately placing a record on a turntable, symbolizing a journey into the heart of Seoul. The video masterfully weaves together scenic shots of Seoul’s most romantic locales, including the trendy neighbourhood of Ikseon-dong and the iconic Namsan Seoul Tower. Each frame of the video exudes the capital’s romantic charm, capturing the spirit of love and connection that travellers from around the globe can experience in Seoul.

Seoul Tourism Promotional Video “Feel Soul Good” Featuring BTS’ Jin – LOVE. MY SOUL.

Following this, the second instalment, “INSPIRE, MY SOUL,” set to release on September 5, will focus on the inspirational aspects of Seoul. Featuring the city’s dynamic fashion scene, mouth-watering culinary landscape, and serene moments of meditation, this episode will offer a glimpse into the creative and reflective side of the metropolis. The final part, “FUN, MY SOUL,” set to premiere on September 12, is designed to highlight Seoul’s playful and adventurous spirit. From exciting new attractions like SEOULDAL, a moon-shaped helium balloon ride, to various interactive activities, this episode will showcase the vibrant, energetic side of the city.

Global Exposure and Strategic Media Presence

Beyond digital platforms, Seoul’s tourism campaign is set to reach international audiences through high-profile outdoor media placements. Billboards in vital global hubs, including New York’s Times Square and Jakarta, will broadcast the promotional videos, ensuring maximum visibility in crucial markets. The films will also be aired on renowned networks such as BBC, ensuring comprehensive reach across the United States, Europe, and Asia.

The Seoul Tourism Organization has spared no effort in making this campaign a global phenomenon. Representatives from the organization emphasize the importance of LOVE, INSPIRE, and FUN in connecting with audiences worldwide, particularly when travel is returning to the forefront of people’s minds after a challenging few years.

Innovative Marketing Techniques: The Use of FOOH Films

Two FOOH (Fake Out-of-Home) films and three short clips featuring Jin will also be released as part of the campaign’s innovative marketing strategy. These creative additions highlight Seoul’s many facets, making it a must-visit destination. With Jin as the campaign’s face, Seoul is well-positioned to draw his dedicated fanbase and a broader audience eager to explore the city’s unique offerings.

Seoul’s Rising Appeal: A New Era for Tourism

A representative from the Seoul Tourism Organization expressed optimism about the campaign’s global impact, stating, “With this campaign, we aim to elevate the ‘Seoul, My Soul’ slogan to new heights. Through the themes of LOVE, INSPIRE, and FUN, we’re showcasing Seoul’s diverse appeal, ensuring travellers worldwide can feel the essence of our city.”

With such a strategic, innovative approach to tourism promotion, Seoul is poised to solidify its reputation as one of the most dynamic, culturally rich, and exciting cities on the global stage.

Written by: My Thanh Pham

=======================================