TriO Capital has made its entry into the Thailand market with the acquisition of the Hilton Garden Inn Phuket Bang Tao. This strategic move marks the company’s first investment in Thailand, as it seeks to capitalise on the growth and resurgence in visitor numbers to the popular island destination.
Trio Capital is a leading investment firm specialising in the acquisition, development, and management of premium hospitality assets, and is currently managing assets under the Ovolo Hotels and Mamaka brands. The company focuses on identifying high-potential opportunities in dynamic markets, aiming to deliver strong returns for its investors through strategic enhancements and operational excellence.
The Hilton Garden Inn Phuket Bang Tao is a recently constructed property, comprising 177 rooms, a restaurant and bar, fitness facilities, and dual rooftop swimming pools. Located on the fringe of the well-known Laguna development and within walking distance to the vibrant Boat Avenue area, the hotel is strategically positioned to cater to the diverse needs of travellers.
Tim Alpe, Managing Director of Trio Capital, says, “We are excited to be entering the Phuket market at a time of growth and resurgence in visitor numbers. There are a number of strategic initiatives available to further enhance the asset with the introduction of premium room categories, wellness facilities, an activated rooftop, and an overhauled food and beverage programme to cater to a more diverse clientele.”
Under a franchise agreement with Hilton, Trio Capital plans to embark on a design and development plan to enhance the hotel’s overall positioning and attractiveness. These improvements are expected to commence after the 2024-2025 peak season, with the aim of unlocking further value and delivering strong returns for its investors.
Situated on the northwest coast of Phuket, Bang Tao is a picturesque beach destination that has become a popular choice among travellers seeking a serene and luxurious tropical getaway. Stretching for over 6 kilometres, the pristine sandy beach of Bang Tao is flanked by lush, palm-fringed landscapes and a backdrop of rolling hills.
The area has evolved into a hub for high-end resorts, upscale villas, and world-class amenities, while maintaining its charming, laid-back atmosphere. Visitors to Bang Tao can indulge in a range of activities, from water sports and beachfront dining to exploring the nearby Laguna integrated resort complex, which offers championship golf courses, spas, and a vibrant commercial district.
Alpe further commented, “With the ongoing development and planning of key infrastructure developments on the island, Phuket is poised for additional growth, and the Bang Tao area has an identified gap in its accommodation offerings which we’ll be positioning the enhancement works to take advantage of.”
This strategic acquisition by Trio Capital demonstrates the firm’s confidence in the long-term potential of the Thai hospitality market and its ability to identify and capitalise on opportunities that align with its investment objectives.
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