Coty Travel Retail is excited to announce it has partnered with Valiram and W Singapore – Sentosa Cove to launch “Lancaster Monaco French Riviera Club,” an interactive pop-up space that brings the Lancaster suncare range to life through a series of immersive activations and experiences.
From August 19 to September 19, guests at W Singapore – Sentosa Cove will have the exclusive opportunity to experience the Lancaster Monaco French Riviera Club, from themed displays and installations in the hotel lobby to branded merchandise, buoys, umbrellas, and sunbeds stationed by the iconic WET Deck, inviting guests to immerse themselves in every facet of the Lancaster experience.
“The Lancaster Monaco French Riviera Club at W Singapore – Sentosa Cove is an exciting retailtainment celebration that brings to life all that Lancaster has to offer through a series of engaging activations,” said Guilhem Souche, SVP of Global Travel Retail at Coty. “This exclusive pop-up further underscores Coty Travel Retail’s commitment to creating highly immersive experiences for consumers, enabling them to interact with beloved products and collections in new, exciting ways.”
Mukesh Valiram, Executive Director of Valiram, expressed his excitement about the launch of Lancaster pop-up in Singapore, witnessing another successful collaboration with Coty in presenting Lancaster to the beauty halls in Singapore & Kuala Lumpur International Airport, Malaysia. “We believe that visiting our store will be an unforgettable experience, allowing customers to fully engage with the brand and discover all that we have to offer,” he said.
“We are thrilled to collaborate with Lancaster to bring the essence of the French Riviera to W Singapore – Sentosa Cove,” said Christian Metzner, General Manager of W Singapore – Sentosa Cove. “This partnership perfectly aligns with our vision of offering vibrant and luxurious experiences to our guests. The Lancaster Monaco French Riviera Club at our WET Deck not only enhances our day club atmosphere but also brings a unique touch of chic sophistication. It’s a very promising collaboration that promises to elevate the visibility and allure of both brands.”
At the heart of the pop-up experience is the Lancaster Monaco French Riviera Club Full Light Technology Sundial, an innovative installation situated by the WET Deck that leverages the concept of the sundial to educate consumers on the importance of sun protection. The pop-up also features a themed vending machine where consumers can sample a range of Lancaster’s signature suncare products. Guests can also access a unique photobooth featuring the Lancaster Monaco French Riviera Club logo, providing a new space for visitors to commemorate their vacation experience.
Some hotel guests will also have the opportunity to be part of an exclusive Lancaster drop activation, receiving bespoke Lancaster bags they can use during their stay.
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