Flash Pack, the curator of unforgettable adventures for solo travelers in their 30s and 40s, is stirring up something fresh. The adventure travel company is launching Zero-Proof Escapes that will leave jetsetters buzzing with excitement – no spirits required.
The new program officially launches just ahead of Sober September while the first trip departures will officially begin during Dry January 2025 to offer sober and sober curious travelers the chance to experience all the same immersive activities, all without the booze.
Since Flash Pack’s emergence almost 10 years ago, the company has been committed to spotlighting ‘can’t-do-by-yourself’ experiences – think staying on a private island in Finland or snorkeling in the Great African Sea Forest in South Africa. The team recently observed that 60% of Flashpackers consider themselves to be either light drinkers or non-drinkers, and Flash Pack wanted to appeal to those travelers still craving the signature immersive itineraries and meaningful connections while catering to the growing trend of mindful consumption. Additionally, when looking at interest around participation in Dry January, Flash Pack saw that 55% of 35–54-year-olds self-identified as somewhat to very likely to participate in Dry January, while 60% of 30-34-year-olds self-identified as somewhat to very likely to participate in Dry January*.
Renowned celebrity sobriety coach Bob Marier, who has kept a sober lifestyle for over 20 years, will lead the inaugural sober escape to Bali in January. “Choosing sobriety has not only opened up a new world to me but also transformed how I experience travel,” said Marier. “I used to see places like Rome from the confines of a bar, missing out on the true beauty and culture around me. Now, I wake up early, explore, and immerse myself in every moment at every destination. It’s incredible how much more there is to experience when you’re fully present and embracing every opportunity to explore.”
The new sober trip collection will offer alternative alcohol-free departures to Iceland, Bali, and Puerto Rico. Every trip will feature Flash Pack’s signature blend of cultural immersion, bucket list adventures, and authentic connection, now enhanced with alcohol-free options for key components of the adventures:
- Bali & the Gilis with Bob Marier (12 days | $3795): Immerse yourself in twelve days of rugged adventure, peaceful meditation, and beach perfection. Reset with a purification ritual and private meditation session in a centuries-old temple, enjoy a local dinner in an isolated rice paddy field beneath a star-studded sky, and challenge yourself with flying yoga in a private riverside studio. You’ll also learn to craft Jamu, a traditional Indonesian herbal drink celebrated for its healing properties.
- Unknown Iceland (5 Days | $4045): Embark on private super Jeep expeditions through the awe-inspiring Valley of Thor, where you’ll have the landscape all to yourself. Enjoy a remote hike followed by an exclusive Icelandic lunch atop a vast, shimmering glacier, complete with a non-alcoholic spirit tasting—a true “shot on the rocks.” Relax with silica mud masks and rejuvenate in the geothermal waters of the iconic Blue Lagoon. Each night, unwind in a hot tub beneath the stars while marveling at the Northern Lights.
- Tropical Puerto Rico (5 Days | $2,690): Over five unforgettable days, you’ll witness the magic of bioluminescent bays coming to life as you kayak in the dark. Dive into the rich cultural tapestry of Taino, Spanish, and African traditions, sampling these influences during a cooking class with a local chef, sip on Piña Colada mocktails, and bomba dance under the stars, forging lifelong, meaningful connections.
“The sober movement has grown dramatically alongside the solo travel boom, and both expand perspectives on what it means to be happy and fulfilled,” said Co-Founder and Chief Marketing Officer Lee Thompson. “Our adventures have always been a friendly, open and inclusive atmosphere for like-minded travelers to bond, but these new trips offer a hyper-focused community for travelers who are sober or sober curious.”
The first booze-free escape is set to depart on January 15, 2025. For more information on joining like-minded solo travelers on these boutique, alcohol-free adventures, please visit https://www.flashpack.com/alcohol-free-adventures/.
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