JCDecaux Transport, the leading Out-of-Home (OOH) media company in Hong Kong, proudly introduces the largest Spectacular Digital display at Hong Kong International Airport (HKIA), offering a dynamic impact to air passengers around the globe.
This new installation ensures a lasting impression from the start to the end of the passenger journey, positioning HKIA advertising as a key connection point for brands and uniquely receptive audiences. The Spectacular Digital features the largest LED screen in the Check-in Hall, delivering unrivalled impact through its sheer size, elevated position, and vibrant use of colour. Powered by state-of-the-art technology, brands can enjoy maximum flexibility in activating campaigns and scheduling targeted, relevant content to drive engagement.
Mr. Alby Tsang, Head of Retail & Advertising, Airport Authority Hong Kong, said, “We are delighted to partner with JCDecaux Transport to bring the largest Spectacular Digital display to the Check-in Hall and continue in our digital transformation journey. With its gigantic and iconic screen, the Check-in Spectacular Digital creates a perfect environment for brands to connect with highly receptive travellers.”
Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau, stated, “We are proud to have Martell as our first advertiser to showcase their campaign with the Check-in Spectacular Digital, making HKIA an ideal platform for high-end brands to tell their stories and showcase their campaigns to air passengers around the world. We believe that a unique and mega digital product offering in HKIA advertising ensures every brand message finds its perfect place for optimal engagement.”
