2024 marks a seismic shift in global travel trends as former conflict zones like Afghanistan, Iraq, and Sierra Leone emerge as unexpected but rapidly growing tourist hotspots. This astonishing development is not just a fleeting curiosity but a testament to the evolving landscape of global tourism, driven by adventurous spirits eager to experience the untamed corners of the world.
From Conflict to Curiosity: The Surge in Warzone Tourism
In a world where beach holidays and European city breaks have long dominated travel itineraries, a new breed of traveller is emerging—one that seeks experiences far removed from the mainstream. Afghanistan, synonymous with conflict for decades, has seen an extraordinary 120% surge in tourist arrivals, with nearly 5,200 visitors in 2023 alone. According to industry insiders, Iraq is witnessing a sharp rise in interest, with bookings increasing by 15% in 2024.
The United Nations World Tourism Organization (UNWTO) confirms this trend, reporting that the Middle East is experiencing the strongest growth of any region, with international arrivals in the first quarter of 2024 surpassing pre-pandemic levels by a staggering 36%. Africa, often overlooked in the global travel narrative, has also seen a 5% increase in visitors compared to the same period in 2019.
A New Breed of Adventurers
So, who are the travellers fueling this remarkable trend? According to David Smyth, founder and director of Forward Travel, a boutique travel consultancy in New South Wales specializing in bespoke journeys to off-the-beaten-path destinations, these tourists are typically well-traveled, well-educated individuals aged between 50 and 70. Many are retired or semi-retired, passionate about exploring the world’s most unique and untouched regions.
“These adventurers are not content with the easy, familiar routes,” says Smyth. “They are driven by a desire to witness history in the making, to immerse themselves in local cultures, and to support communities that are often misunderstood or overlooked. The allure of ancient sites, authentic cultural experiences, and the sheer thrill of discovering a place that few others have dared to visit are powerful motivators.”
Smyth notes a particularly intriguing trend among these travellers: the rise in solo trips by women to destinations like West Africa. “We’ve seen a significant increase in women undertaking solo cycling or driving expeditions along Africa’s west coast,” he observes. “It’s a testament to the changing dynamics of travel, where traditional boundaries are being pushed, and new challenges are embraced in pursuit of truly once-in-a-lifetime experiences.”
The Role of Social Media and Safety Perceptions
Social media has played a pivotal role in this shift, providing a platform for travellers to share their experiences and challenge the conventional perceptions of these once-feared destinations. Instagram, in particular, has become a powerful tool for showcasing the beauty and hospitality of places like Afghanistan and Iraq, with posts often highlighting the safety and warmth of the local people.
“As conflicts subside and these countries begin to reopen, tourists are finding that the reality on the ground is often very different from the image portrayed in the media,” Smyth explains. “Some visitors have even remarked that they feel safer in Afghanistan, under the watchful eye of local authorities, than in more traditional tourist destinations in Asia or Europe.”
Smyth, who has personally travelled to Iraq, describes it as one of the most welcoming countries he has ever visited. “The people are incredibly open and eager to share their culture,” he recalls. “After years of war and dictatorship, there’s a strong desire to show the world that they are kind, peaceful, and completely different from the stereotypes often depicted in the news.”
Practical Advice for Intrepid Travelers
For those considering a journey to these emerging hotspots, Smyth offers some essential tips to ensure a safe and enjoyable experience:
- Research Thoroughly: Understand local customs, laws, and potential risks before embarking on your trip.
- Consult Experts: Consult a travel consultancy specialising in the region and ask detailed questions to address any concerns.
- Stay Connected: Register with your consulate before departing, as there may not be a consulate in the destination country.
- Use Common Sense: Trust your instincts when navigating unfamiliar areas and always respect local traditions.
- Listen to Local Guides: Follow your guide’s advice and resist the temptation to explore unsafe areas.
Conclusion: A New Era of Exploration
As we move further into 2024, the rise of tourism in former war zones like Afghanistan and Iraq is a testament to the resilience of both the regions and the travellers who visit them. Once defined by conflict, these destinations are now reimagined as places of profound cultural significance and natural beauty, waiting to be discovered by those with the courage to explore beyond the familiar.
The world of travel is evolving, and with it, the possibilities for adventure are expanding unimaginably. For those willing to take the road less travelled, the rewards are the stories they can share and the profound experiences that will stay with them for a lifetime.
Written by: Soo James
