Cross Hotels & Resorts has announced a landmark Hotel Management Agreement (HMA) with Yutthaporn Development in a move set to redefine the hospitality landscape in Bangkok’s thriving Srinakarin district. This strategic partnership, involving the management of two new properties—Cross Vibe Bangkok Srinakarin and Lumen Bangkok Srinakarin—underscores both companies’ commitment to elevating guest experiences in one of Bangkok’s most dynamic neighbourhoods.
Expanding Horizons in Srinakarin
Cross Hotels & Resorts Srinakarin.
The Srinakarin district in Bangkok’s eastern suburbs is rapidly emerging as a hub of urban vibrancy infused with suburban tranquillity. Known for its seamless blend of bustling city life and serene residential charm, the area offers an ideal setting for leisure and business travellers. Situated just 20 minutes by taxi from Suvarnabhumi International Airport and easily accessible via the newly inaugurated MRT Yellow Line monorail, the two new hotels are positioned to cater to diverse guests.
“This agreement for Cross Vibe Bangkok Srinakarin and Lumen Bangkok Srinakarin aligns perfectly with our vision to expand our footprint in key markets,” stated Harry Thaliwal, CEO of Cross Hotels & Resorts. “We are excited to bring our unique hospitality offerings to the dynamic district of Srinakarin, enhancing guest experiences and delivering exceptional value to both parties.”
A New Chapter in Hospitality Excellence
Cross Vibe Bangkok Srinakarin promises a modern, vibrant atmosphere with 221 meticulously designed rooms tailored to meet the needs of today’s discerning travellers. Business professionals will find eight innovative meeting spaces equipped to facilitate creative collaborations. At the same time, leisure guests can unwind in the hotel’s outdoor pool, health club, spa, or chic restaurant, all designed to offer a holistic experience of relaxation and rejuvenation.
On the other hand, Lumen Bangkok Srinakarin presents a fresh and luminous concept that reflects the neighbourhood’s character. With 64 spacious suites, each ranging from 78 to 112 square meters, the hotel is an ideal choice for extended stays. Every suite features a private balcony, a fully equipped kitchen, and luxurious amenities that promise a home-away-from-home experience. The hotel also boasts a state-of-the-art fitness centre, sauna, steam room, jacuzzi, swimming pool, and spa, ensuring guests can access world-class facilities.
Strategic Significance for Both Parties
Cross Vibe Bangkok Srinakarin Guestroom
The collaboration between Cross Hotels & Resorts and Yutthaporn Development is seen as a significant milestone in the hospitality sector. For Yutthaporn Development, partnering with Cross Hotels & Resorts represents a strategic move to enhance its offerings and expand its market presence in Bangkok.
“We chose Cross Hotels & Resorts for their proven excellence in hospitality management,” said Praveen Punyasakulwong, Managing Director of Yutthaporn Development. “This collaboration is set to elevate our offerings and drive significant growth. As the go-to hotel management operator in APAC for innovative alternatives to global chains, we anticipate a prosperous future and many opportunities from this partnership.”
A Growing Portfolio
Cross Hotels & Resorts continues to make waves in the hospitality industry. It now operates 28 hotels across Thailand, Indonesia, Vietnam, and Japan under six distinct brands: Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura. Each brand brings a unique flavour to the market, catering to guests’ preferences and expectations.
The addition of Cross Vibe Bangkok Srinakarin and Lumen Bangkok Srinakarin to Cross Hotels & Resorts’ portfolio not only strengthens their presence in Bangkok but also reaffirms their commitment to offering innovative, high-quality hospitality experiences across the Asia-Pacific region.
For more detailed information, visit crosshotelsandresorts.com.
Written by: Yves Thomas
