Grapevine Texas wrapped up their Australian and New Zealand sales mission last week, with a series of one-on-one meetings and industry events held across Auckland, Adelaide, Brisbane, the Gold Coast, Sydney, Melbourne, and Grapevine’s “sister city” – The Barossa Valley in South Australia.
Leading the 12-day sales mission was Grapevine Convention & Visitors Bureau’s Director of Leisure & International Sales, Heather Egan, joined by Executive Director, Paul W (PW) McCallum, and hosted by Corey Marshall of Canuckiwi – the Australian and New Zealand Press Office for Visit Grapevine.
During their time Downunder, the team met with Australia and New Zealand’s top tour operators, travel advisors and media to learn more about the host of year-round activities while taste-testing the local vintage. The showcase provided an overview of the diversity of Grapevine for an authentic Texan experience, an accessible 15 minute drive from Dallas Fort Worth International Airport.
The sales mission was well timed with Fiji Airways’ new announcement, introducing non-stop flights between Fiji – Dallas Fort Worth International Airport from December 2024, and American Airlines’ new direct service from Brisbane from late October 2024, making Texas even more accessible to Australian and New Zealand travellers.
Apart from one-on-one appointments and workshops where product updates and many valuable insider tips were shared, at evening sessions during the sales mission, a blind wine tasting was held over a fun, hands-on charcuterie board creation instruction. Following, guests used their newly acquired knowledge of Grapevine to guess the correct local Texan vintage against other Australian and international wines. A fun, interactive session leaving a lingering taste for Grapevine, Texas.
TL – Shelley Richardson, DriveNow and Antonio Foster & Georgia Dunkley of Nine/ Traveller – Grapevine Sydney Trade Event Sydney Aug 7 2024 TR – PW McCallum & Heather Egan; Grapevine Convention & Visitors Bureau; Sam Treby, Entire Travel Group.
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