Tabea Hasler has been named as SWISS’s new Head of Revenue Steering. Hasler, who is a Swiss national, presently serves as Head of Digital Ecosystem Steering & Innovation for the Lufthansa Group. In her new capacity she succeeds Christian Sigg, who took up his new duties as SWISS’s Head of Ground Operations in July 2024.
Swiss International Air Lines (SWISS) has appointed Tabea Hasler as its new Head of Revenue Steering. She will take up her new duties, in which she will report to SWISS Chief Commercial Officer Heike Birlenbach and to Ulrich Lindner, Vice President Offer Steering & Ancillaries of the Lufthansa Group, on 1 September 2024. In her new capacity Tabea Hasler will bear responsibility, together with her team, for optimizing the revenue management and revenue steering for SWISS’s Zurich- and Geneva-based services and Edelweiss flights, and for driving and promoting various Lufthansa Group-wide revenue management projects.
“With her pronounced specialist skills in the sales, distribution and revenue management fields, her deep appreciation of analytical processes and strategic issues and concerns and her keen dedication and commitment, Tabea Hasler is ideally qualified to take on this challenging position,” says SWISS Chief Commercial Officer Heike Birlenbach, “and I am delighted to welcome her to our SWISS Commercial Division. I also offer my sincere thanks to Christian Sigg, who has been tireless, together with his team, in pursuing the further developments we have needed in the revenue management field and exemplary in his pursuit of our company’s commercial interests.”
Tabea Hasler can already look back on an extensive career within the Lufthansa Group and has been active in the leadership of the Group’s digital distribution since 2021. As Head of Digital Ecosystems Steering & Innovation she has been instrumental in the Lufthansa Group’s further digital development, with responsibility for the overarching strategy, projects and data-driven steering of the sales of the Group’s airlines via their direct digital partner and distribution channels. Prior to this, between 2017 and 2021, she performed a range of project management and data scientist roles in various Group areas, gaining valuable experience within the Lufthansa Group Revenue Management methodologies team, in SWISS Corporate Development and in the broader IT field.
Tabea Hasler is a Swiss national. After earning a Master’s in Economics (with a specialism in statistics and big data methodologies) from the University of Zurich in 2017, she recently further obtained a Certificate of Advanced Studies (CAS) in Artificial Intelligence & Software Development from ETH Zurich.
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