Abu Dhabi’s latest tourism campaign, “20 Summers, One Abu Dhabi,” has set a new benchmark in travel experiences, proving that one summer is never enough to uncover all the marvels this vibrant city offers. This innovative campaign brought together 20 individuals named ‘Summer’ from various worldwide, providing them with an unforgettable journey through the UAE capital.

A Summer Like No Other

For the first time, the 20 Summers embarked on an expedition that showcased Abu Dhabi’s diverse attractions. They discovered that one summer isn’t enough to experience everything the city offers. This exceptional journey was meticulously crafted to blend cultural immersion, adrenaline-pumping activities, and serene relaxation.

The adventure began with the group tackling the world’s tallest indoor flight chamber at CLYMB Abu Dhabi. A unique breakfast experience with giraffes at Emirates Park Zoo complemented this thrilling start. As the sun rose, the Summers kayaked through tranquil mangroves, offering a serene contrast to their earlier exploits.

Cultural Immersion and Thrills

Their three-day itinerary, guided by the ‘101 Abu Dhabi Do’s,’ ensured every moment was filled with excitement and discovery. The Summers engaged in snowball fights at Snow Abu Dhabi, met exotic animals at The National Aquarium, and explored the artistic wonders of the Louvre Abu Dhabi. They even created bespoke souvenirs using traditional Arabic techniques during a crafts workshop at Manarat Al Saadiyat.

For those seeking more adrenaline, Warner Bros. World Abu Dhabi offered thrilling rides and the chance to meet beloved superheroes. The group also visited iconic landmarks such as the majestic Sheikh Zayed Grand Mosque, the historic Qasr Al Hosn, and the House of Artisans, where they marvelled at the city’s architectural beauty and rich heritage.

Culinary Delights

Food lovers were in for a treat as the Summers explored Abu Dhabi’s rich culinary landscape. At Bab Al Qasr, they dined in darkness, heightening their senses of taste and smell. Traditional Emirati cuisine, featuring delights like date syrup dough balls and Emirati pancakes, was savoured at Luqaimat and Chebab. The group also enjoyed a fusion of traditional and contemporary flavours at Li Beirut, a renowned Lebanese restaurant in Abu Dhabi.

Their culinary journey didn’t stop there. They indulged in Mediterranean dishes at Mika, tasted Argentinian delicacies at Mate, savoured Peruvian flavours at COYA, and relished Italian recipes at Antonia.

An Unforgettable Experience

The “20 Summers, One Abu Dhabi” campaign exemplifies the endless possibilities and unique experiences that Abu Dhabi offers to its visitors. From cultural immersion and thrilling adventures to gourmet dining, the campaign has highlighted why one summer is not enough to experience all the wonders of Abu Dhabi.

Visit Abu Dhabi to explore the full list of 101 Abu Dhabi must-dos and plan your next adventure.

Abu Dhabi has successfully positioned itself as a top-tier travel destination with its dynamic mix of culture, adventure, and luxury. The “20 Summers, One Abu Dhabi” campaign showcased the city’s diverse offerings and inspired future travellers to explore and experience the many adventures that await in this magnificent city.

Experience the best of Abu Dhabi and discover why one summer is never enough. Start planning your journey today!

Written by: Octavia Koo

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