Jasper is grieving right now. In the wake of news that wildfire has reached our town and with the Jasper Wildfire Complex still classified as out of control, we face a level of loss that’s yet to be quantified. But our strength has always been in our community, in our people. The heroic efforts of emergency responders and local support staff since this tragedy began exemplify this strength. Jasperites will rebuild; when they do, one of the best ways to help in the long term will be to spend within the town. Eat in our restaurants, stay in our hotels, use our services, explore with our outfitters, and rediscover Jasper.

Since this tragedy began, we’ve been touched by the outpouring of love and support from people worldwide. Jasper has provided countless magical memories for so many. Although we understand changing travel plans can be frustrating, we ask visitors for patience and grace as we wait for a complete picture of the current situation to develop and turn to the future of our community. Know that we will be back. Our mountains have stood tall for millions of years, and Jasper will stand tall through this.

We aren’t sure how long it will take, but when the residents and businesses of Jasper are ready to welcome you back – please come back. Until then, donate to the Jasper Community Team Society, a longstanding non-profit organization that will ensure funds go directly to helping this extraordinary place get back on its feet. Visit www.jaspercommunityteamsociety.ca to contribute.

Written by: Yves Thomas

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