The Korea Tourism Organization (KTO) Sydney office is thrilled to announce Discover Korea 2024, an exclusive B2B travel mart and cultural showcase in Sydney and Brisbane. This premier event aims to connect Australian travel agents with top Korean suppliers, offering a unique opportunity to explore South Korea’s vibrant culture and tourism potential.

Event Highlights and Schedule

Sydney Event:

• Venue: Pullman Hotel Quay Grand Sydney Harbour
• Date: 11th September 2024
• Time: 3 PM (K-Travel Mart), 6 PM (K-Tourism Showcase)

Brisbane Event:

• Venue: The Westin Brisbane
• Date: 12th September 2024
• Time: 3 PM (K-Travel Mart), 6 PM (K-Tourism Showcase)

K-Travel Mart: Networking Opportunities

The K-Travel Mart will feature pre-scheduled meetings between Australian travel agents and invited Korean suppliers. Key participants include:

• Lotte Hotels & Resorts
• Jeju Tourism Organization
• Jane DMC Korea
• Holiday Planners
• Kim’s M&T DMC Korea
• Hforce
• PremiumPass International Corp.
• Aju Incentive
• US Travel Korea
• Arisu Korea DMC

These meetings allow agents to forge valuable business connections and discover new opportunities within the Korean tourism industry.

K-Tourism Showcase: Cultural Immersion and More

Following the travel mart, the K-Tourism Showcase will be held at the iconic Sydney Opera House, Yallamundi Rooms, and The Westin Brisbane. The evening includes:

• A complimentary Korean dinner (exclusively for pre-registered agents)
• A chance to win flight tickets, accommodation vouchers, and more through a lucky draw
• An award ceremony recognizing a Sydney or Brisbane-based travel agent for their sales excellence in promoting South Korea during FY2023-2024

RSVP and Additional Information

To secure your participation, please submit your Expression of Interest (EOI) and any dietary requirements by Friday, 16th August 2024. Complete the form available at this link for more details about the event and to receive your attendance confirmation via email.

Discover Korea 2024 is more than just a networking event; it’s a gateway to understanding and experiencing the depth of Korean culture and tourism. Don’t miss this exceptional opportunity to enhance your business relations and expand your knowledge of Korea’s travel offerings.

For further inquiries and updates, visit the Korea Tourism Organization’s official website.

Written by: My Thanh Pham

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