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Virgin Hotels - logoVirgin Hotels, the acclaimed luxury lifestyle hospitality brand, has announced that bookings are live for its inaugural London location, Virgin Hotels London-Shoreditch. Scheduled to open on August 1, 2024, this eagerly anticipated hotel marks a significant milestone for Virgin Hotels, expanding its presence into the vibrant heart of London’s Shoreditch neighbourhood.

Exclusive Perks for Direct Bookers

Guests who book directly with Virgin Hotels can unlock a plethora of luxury perks and a highly personalized experience by joining The Know, Virgin Hotels’ loyalty and preferences program. Membership in The Know offers various benefits, including room upgrades, member rate discounts, exclusive event invitations, dining offers, and a complimentary daily cocktail hour.

Earn and Redeem Points with Virgin Red

In addition to The Know, guests can link their accounts to Virgin Red, Virgin’s rewards club, starting today. This integration allows guests to earn seven Virgin Points for every £1 spent on nightly room rates at Virgin Hotels London-Shoreditch. From October, Virgin Red members will also be able to redeem their points for stays at this new location, which is part of an exciting hotel redemption rollout.

A Return to Roots

Announced last month, Virgin Hotels London-Shoreditch will be the eighth hotel in Virgin Hotels’ portfolio and the 17th property within the Virgin Hotels Collection. Located at 45 Curtain Road, this 120-bedroom hotel is situated in the lively and artistic Shoreditch district, bringing the brand back to its origins in London, where Sir Richard Branson first launched the Virgin Group.

Signature Flare and Innovative Features

Lobby Lounge.

Lobby Lounge.

Upon its grand opening, Virgin Hotels London-Shoreditch will undergo a phased transformation to integrate Virgin Hotels’ signature style and cutting-edge technology. The hotel will offer a range of luxurious experiences, including the acclaimed Spanish restaurant BiBo, in collaboration with world-renowned chef Dani Garcia. Guests will also enjoy access to a private members club managed by the illustrious Ibizan group Blue Marlin, which features a stunning rooftop bar, pool, restaurant, gym, and spa.

Exclusive Opening Offer

Virgin Hotels London-Shoreditch is offering an exclusive “Be The First” promotion to celebrate its opening. Guests who book a stay before December 1, 2024, will receive a £75 dine + drink credit per stay, which can be used at Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining, or the Lobby Lounge. Reservations can be made via virginhotels.com/london-shoreditch or by emailing reservations.londonshoreditch@virginhotels.com, with room rates starting at £300 per night.

A New Era of Luxury Hospitality

Virgin Hotels London-Shoreditch represents a new era of luxury hospitality in one of London’s most dynamic neighbourhoods. The hotel’s blend of innovative design, exceptional service, and unique experiences is set to redefine the city’s hotel landscape. Guests can look forward to an unparalleled stay that combines the best of Virgin’s pioneering spirit with the cultural richness of Shoreditch.

For further information on Virgin Hotels and to make a reservation, visit Virgin Hotels London-Shoreditch or contact the hotel directly. Join The Know for the best rates and exclusive perks, and link your account with Virgin Red to maximize your rewards.




Written by: Charmaine Lu