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In an era where the fusion of tradition and innovation crafts the next level of luxury travel, Hilton sets a new benchmark in Thailand’s hospitality landscape. The revered global leader in hospitality, Hilton, has unveiled the KROMO Curio Collection by Hilton, its first property under the Curio Collection brand in Thailand, located in the bustling heart of Bangkok’s elite Sukhumvit shopping district.

This strategic move marks a significant milestone in Hilton’s partnership with SC Asset Corporation PCL, one of Thailand’s premier developers. The introduction of KROMO, Curio Collection by Hilton, not only expands Hilton’s already substantial footprint in Southeast Asia but also signifies the brand’s commitment to delivering unique and compelling experiences to discerning travellers.

“Thailand continues to be a beacon on the global stage, drawing travelers to its vibrant culture and legendary hospitality,” said Clarence Tan, Senior Vice President of Development for Asia Pacific at Hilton. “With Bangkok being the most visited city worldwide, we are excited to launch the Curio Collection here, enhancing our portfolio and enriching the travel experiences of our guests.”

KROMO derives its name from ‘chroma,’ symbolizing the intensity and diversity of colours, reflecting Bangkok’s vibrant, dynamic nature. Each of the hotel’s 306 rooms and suites offers a unique interpretation of Thai culture, designed to provide an immersive experience for guests. Every detail has been meticulously crafted to ensure guests feel a deep connection to the locale, from the local art adorning the walls to the custom fixtures in the lavish three-fixture bathrooms.

Guests can look forward to three world-class dining venues, including an all-day dining restaurant, a socially vibrant dining space, and a sophisticated bar. The hotel’s strategic location offers unparalleled access to top shopping destinations like Emporium and EmQuartier and proximity to essential transport links, including the Bangkok Skytrain.

Alexandra Jaritz, Senior Vice President of Brand Management at Hilton Asia Pacific, emphasized KROMO’s unique position within the Curio Collection: “Each hotel in the Curio Collection tells its own unique story. KROMO is no exception, offering a gateway to the unexpected and fostering a deep connection with the local culture through our thoughtfully curated guest experiences.”

As part of the Hilton Honors program, members booking directly through Hilton’s channels can enjoy tailored benefits, enhancing the guest experience from booking to departure. The launch of KROMO not only sets a new standard for luxury accommodations in Bangkok but also strengthens Hilton’s global presence as a leader in hospitality.

For those intrigued by the fusion of modernity and heritage or the blending of exquisite service with local culture, KROMO, Curio Collection by Hilton, offers an unrivalled experience that promises to enchant and inspire.

Visit stories.hilton.com for more insights into Hilton’s innovative ventures and exclusive offerings.