To bolster its international presence, the Meetings Industry Association (MIA) has announced its debut at the prestigious IMEX Frankfurt, set to occur from May 14-16. This marks a significant milestone as the association leverages Europe’s largest trade show for the global business meetings and events sector. The MIA aims to elevate its AIM accreditation among international buyers and industry influencers.

The first exhibition in the association’s storied history will feature the MIA Pavilion at Hall 8 – Stand F365. This unique platform will host members such as The Celtic Collection, ICC Wales, and The Belfry Hotel and Resort, offering them a cost-effective opportunity to showcase their offerings internationally.

Kerrin MacPhie, the MIA’s chief executive, expressed her enthusiasm about the association’s participation. “Our presence at IMEX Frankfurt is not just an exhibition; it’s a strategic initiative to position our members and their premier venues at the forefront of the global industry,” she stated. The MIA Pavilion is a hub for sharing innovative practices and engaging with the international community on the latest industry trends and challenges.

The decision to exhibit aligns with the association’s ongoing efforts to enhance industry standards and promote the UK as a premier destination for business meetings and events. By participating in IMEX, the MIA also benefits from unparalleled access to the latest market intelligence, which is crucial in shaping its research initiatives and strategic direction.

Additionally, attendees of IMEX Frankfurt can anticipate engaging directly with MIA’s leadership and learning about the AIM accreditation, which stands as a testament to quality and excellence within the meetings and events industry. To register for this notable event and for further information, interested parties are encouraged to visit IMEX Frankfurt’s official website.

This proactive participation by the MIA underscores its commitment to enhancing visibility and operational standards across its network, ensuring that its members and the broader meetings industry continue to thrive in a dynamic global market.

Written by: Christine Nguyen

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