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Arabian Travel Market 2024 (ATM) is set to captivate the world once again as it returns to Dubai today. With over 41,000 attendees anticipated, this premier travel and tourism showcase promises to be a beacon of innovation and entrepreneurship in the industry.

In collaboration with its strategic partners, including the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel, ATM 2024 is gearing up for an extraordinary event at the Dubai World Trade Centre (DWTC) from May 6th to May 9th, 2024.

Haitham Mattar MD IHG Hotels and Resorts for SWA MEA

Despite the unfortunate cancellation of the official ATM press conference due to adverse weather conditions, all partners remain steadfast in their commitment to the event and its opportunities.

Under the theme ‘Empowering Innovation: Transforming Travel Through Entrepreneurship,’ ATM 2024 will showcase over 2,300 exhibitors from more than 165 countries. This year’s focus on entrepreneurship underscores the pivotal role startups and innovators play in shaping the future of travel and tourism.

From pioneering startups to established brands, ATM 2024 will spotlight how innovation is revolutionizing customer experiences, driving operational efficiencies, and advancing sustainability initiatives within the industry.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, expressed excitement about the event’s agenda, which features renowned industry speakers and addresses emerging trends fueling sector growth. Curtis emphasized the significance of the new Entrepreneurship-focused summit, highlighting the immense potential for innovators in the region.

ATM 2024 will witness a surge in participating hotel brands, demonstrating a 21% increase year-on-year, with a notable rise in new Travel Technology products showcased. Moreover, new destinations such as China, Macao, Kenya, Guatemala, and Colombia will be introduced, alongside returning countries like Spain and France.

He Issam Kazim CEO DCTCM.

A dedicated India Summit on the opening day will delve into the dynamics of India as a key source market for tourism growth, exploring current trends and future opportunities.

His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), reiterated Dubai’s commitment to ATM, aligning with the city’s strategic vision for economic growth and tourism development.

Environmental responsibility remains a focal point at ATM 2024, reflecting the industry’s collective efforts towards sustainability and aligning with RX’s sustainability pledge.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, expressed delight at the event’s growth and reaffirmed Emirates’ dedication to sustainable practices and industry partnerships.

Haitham Mattar, managing director of IHG Hotels & Resorts for SWA, Middle East, and Africa, emphasized its commitment to showcasing its diverse portfolio and contributing to the region’s growth in tourism.

Mohamed Al Rais, Executive Director of Al Rais Travel, hailed ATM 2024 as a symbol of progress and innovation, highlighting the event’s role in shaping the future of travel.

In conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners are DET, Emirates, IHG Hotels & Resorts, and Al Rais Travel. Registration for ATM 2024 is open, and attendees can explore the latest trends and innovations shaping the future of travel.

With a compelling agenda, diverse exhibitors, and a focus on innovation and entrepreneurship, Arabian Travel Market 2024 promises to be an unmissable event for industry professionals worldwide.